Greentube Expands in South Africa via Hollywoodbets Deal

Greentube, the digital gaming division of NOVOMATIC, has taken another key step in its expansion strategy by partnering with Hollywoodbets, a leading South African betting operator. The collaboration, facilitated by NOVOMATIC Africa, brings Greentube’s renowned content to Hollywoodbets' extensive player base using its advanced Mynt platform.

Strengthening Market Reach Through Key Partnerships

The agreement comes just five months after Greentube officially entered the South African market in March 2025. Hollywoodbets now joins a growing list of operators offering Greentube’s games, including Supabets, which also partnered with the company earlier this year.

The rollout via the Mynt platform allows Hollywoodbets customers to access a variety of Greentube and NOVOMATIC’s most recognizable slot titles. Popular games now available include Book of Ra Deluxe, Lucky Lady’s Charm Deluxe, and Sizzling Hot Deluxe - fan favourites across multiple global markets.

The Mynt platform, anchored by a modern Remote Gaming Server (RGS), serves as the foundation of Greentube’s content delivery. It supports flexible deployment, streamlined updates, and improved player engagement tools, enabling operators like Hollywoodbets to offer a premium gaming experience.

Industry Leaders Share Vision for South African Growth

Commenting on the partnership, Michael Bauer, Chief Product Officer and Chief Revenue Officer at Greentube, said: “Hollywoodbets is a renowned operator in the South African iGaming market and one that we are very excited to be partnering with. This collaboration represents a key step in our regional growth strategy, and we’re thrilled to bring our premium content to an even broader audience through such a respected brand.”

Hollywoodbets, long established as a leader in South Africa’s betting market, has been steadily growing its online and gaming services. The company offers players access to a wide variety of casino games, live dealer content, and sports betting markets, now further enhanced with Greentube’s slot catalogue.

Wayde Dorkin, Head of Product at Hollywoodbets, added: “At Hollywoodbets, our focus is on delivering world-class entertainment and exceptional value to our players. Partnering with Greentube enables us to significantly enhance our slots offering with some of the most recognisable and engaging titles in the industry, further strengthening our position as South Africa’s leading gaming operator.”

Continued Growth Across the Region

The Hollywoodbets partnership follows Greentube’s similar alliance with Supabets earlier this year, reaffirming its commitment to strengthening its footprint in South Africa. These moves form part of a broader international expansion strategy, which also includes recent content deals with bet365 in Germany and Hrvatska Lutrija in Croatia.

By leveraging trusted local partners and deploying content through its scalable platform, Greentube is rapidly becoming a significant player in the African gaming market—bringing its globally successful titles to new audiences.

Greentube, originally launched in 1998 and acquired by Novomatic in 2010, offers a diverse game portfolio under the Novomatic, Greentube, and Eurocoin brands. While known for classic and modern online slots, it also provides arcade games, table games, video poker, and unique video bingo titles—many originally designed for land-based casinos and now adapted for online play.

Source:

“Greentube expands presence in South African market with Hollywoodbets collaboration”, greentube.com, August 19, 2025