Novomatic’s interactive division, Greentube, has officially launched the improved variant of its own B2B social casino solution, Greentube Pro 2.0.
The solution is developed by Bluebat Games, Greentube’s subsidiary. It is a marketing solution that enables global land-based casinos to stay connected with their players and engage them with the specific casino brand via online social gaming.
A Big Library
Enhanced Greentube Pro 2.0 will allow a better and more engaging monetization features with the purpose of maximizing revenue, that will also amplify the casino experience for players for superior retention rates.
Its games and features are successful in the social casino segment. It has been adapted to better appeal to real-money players of land-based casinos.
Its game library consists of 183 titles from 5 different industry suppliers. The new features as well as fresh content will be added over a prolonged period of time.
The first to go live with Greentube Pro 2.0 is The Star Entertainment Group, which rolled out the feature in Australia. Existing clients will migrate to the new solution by the end of 2021’s third quarter.
A Better CRM
Chief Operations Officer at Greentube, Georg Gubo, comments:
“With Greentube Pro 2.0 we want to provide land-based casinos with a social casino product that allows them to engage their players outside the brick-and-mortar properties with content that they wouldn’t be able to play unless they were on the casino floor.
Our offering has never been more relevant with retail venues being forced to stay closed, but with Greentube Pro 2.0 and its features and tools aimed at increasing loyalty, operators can engage and retain players until they can return to the land-based properties.”
Bluebat Vice President of Product & Managed Services, Miruna Bicoli, added that his brand is extremely pleased to roll out the enhanced version of Greentube Pro solution.
Their own focus was to improve the Customer Retention Management system and offer their clients premium tools that can maximize their revenue and boost engagement of players.
“We are very eager to see all our clients on the new platform and we look forward to releasing additional features that will ensure they can stay highly competitive in the social casino industry.”, concluded Bicoli.
“Greentube launches enhanced B2B social casino solution”, greentube.com, March 17, 2021.