Groove Adds NeverEnding To Global Operator Network

Groove has added NeverEnding to its international operator network in a partnership that will give customers access to the studio’s portfolio through a single API integration.

The agreement brings titles including Ultimate Hot Coins: Hold & Win and Coin Blast Extra onto Groove’s platform. NeverEnding has built its business around rapid decision-making and an operating model it describes as “anti-bureaucracy”. At the same time, Groove continues to expand its content offering across regulated and emerging markets.

NeverEnding Adds Titles To Groove Network

NeverEnding has positioned speed as a central part of its operating approach. The company says its “Games, Growth, and No Excuses” philosophy removes lengthy approval processes, with same-day decisions replacing waiting periods that can extend for months.

Before release, each game receives more than 5,000 plays from real players. The testing process allows the studio to assess and adjust its titles before they become available through operator lobbies.

Rachel Tourgeman, Head of Partnerships at Groove, said: "The aggregation space is crowded, and operators are increasingly discerning about which partners they trust with their growth. They are not just looking for volume or speed. They are looking for structural resilience, data intelligence, and a partner who can execute across fragmented regulatory landscapes with precision."

She added that NeverEnding provides titles designed to differentiate within a competitive content market, while its rapid decision-making can shorten the path from discussions to integration.

NeverEnding’s catalogue includes Hold & Win games, jackpot-enabled titles, and promotional features such as tournaments and loyalty systems. Its games will now be distributed through Groove’s operator network.

Platform Expansion Supports Wider Distribution

Ihor Zarechnyi, Chief Executive Officer of NeverEnding, said the partnership would help the company reach additional markets and audiences.

"Groove understands that the future of iGaming aggregation is not about who has the most games. It is about who makes them playable, fast, and stable. Groove's platform reach, their commercial precision, and their operator-first philosophy make them the ideal partner for NeverEnding."

NeverEnding was also nominated for Slots Provider of the Year at the AffPapa iGaming Awards 2026.

Groove said its platform currently supports 20,000 games from more than 150 providers, alongside a 24/7 multilingual support operation serving markets across Europe, Asia, Africa and the Americas. The company has continued adding game providers during 2026 as it expands its international presence.

Yahale Meltzer, Co-Founder and Chief Executive Officer of Groove, said: "NeverEnding embodies everything we look for in a content partner. They are fast, decisive, and uncompromising on quality."

Meltzer also highlighted Groove’s “Unseen Architecture”, which includes predictive auto-scaling, atomic transactions and a real-time compliance mesh. The company said NeverEnding’s titles will join its wider catalogue through the integration.

The deal gives Groove operators access to NeverEnding’s games without requiring separate integrations for the studio’s content. For NeverEnding, the arrangement provides a route to a broader operator base while retaining its focus on rapid development and player experience.

Source:

“Groove Partners with NeverEnding to Bring High-Octane Slots to Global Operator Network”, Press Release, August 2026