Groove Adds Winfinity Live Content Partnership

Groove has expanded its live casino catalogue through a new content partnership with Winfinity Live Casino Provider. The agreement brings Winfinity's games to Groove's operator network through Groove Command, the platform's back-office system.

The partnership adds a portfolio that covers established casino formats alongside live game shows and RNG titles. Winfinity has also developed its own mechanics and gaming interfaces, with the company using user behaviour patterns as part of its approach to game development.

Rachel Tourgeman, Head of Partnerships at Groove, said: "Winfinity operates at a different level. They've taken live casino, a category that can feel static, and injected genuine creativity. Their patented mechanics like Last Chance and Blackjack aren't gimmicks. They're real innovations that change how players engage. Adding them to Groove's aggregation platform means our operator cluster can offer something their competitors don't have. That's the kind of edge we're always hunting for."

Winfinity Brings Its Own Live Casino Features

Winfinity's catalogue includes reworked versions of roulette, baccarat and blackjack, alongside original live casino concepts. Blackjack has received particular attention, with the provider introducing its Last Chance feature to its tables.

The company also offers private tables where clients can request tailored arrangements and receive individual attention. These features form part of Winfinity's wider focus on developing distinctive elements around familiar live casino formats.

Founded six years ago, Winfinity has established a presence in the casino sector and received the "Rising Star in Casino Innovation" award at the SBC Awards a couple of years ago. The company operates from Riga, Latvia, where it has a custom-built studio facility capable of supporting live streaming around the clock.

Its licensing structure enables Winfinity to serve clients across multiple regulated markets. The provider maintains a portfolio centered strongly on live casino content while continuing to develop features designed for individual games.

Content Now Available Through Groove Command

Groove partners can access the Winfinity portfolio through Groove Command. Operators interested in adding the content to their live casino selection can contact their account manager or approach the Groove team directly.

The agreement forms part of Groove's wider aggregation platform, which provides more than 20,000 games through a single API. The platform combines technical integration with a curated selection of content for operators.

Yahale Meltzer, Co-Founder and CEO of Groove, added: "The live casino space has been waiting for a fresh voice. Winfinity is that voice. They combine technical sophistication with genuine creative ambition, and that's rare. By bringing them into Groove's entertainment ecosystem, we're giving our operators access to content that performs differently; stickier, more engaging, and built for the player who has seen everything. This partnership is exactly what 'Find Your Groove' means: finding the partners who push the category forward."

The integration gives Groove's operator partners another live casino content option while placing Winfinity's proprietary features within an existing aggregation platform. Its games can now be accessed alongside the wider catalogue available through Groove Command.

Source:

“Groove Elevates Live Casino Offering with Game-Changing Winfinity Integration”, Press Release, August 2026