Groove Technologies has confirmed it will attend ICE Barcelona 2026, positioning the event as a key opportunity to engage with operators seeking structured, long-term expansion strategies in the global iGaming sector. The technology-focused B2B platform provider will join hundreds of exhibitors and tens of thousands of industry professionals when the event takes place at Fira Barcelona Gran Via from January 19 to 21, 2026.
The company’s presence at the trade fair reflects broader changes in the market, where operators increasingly prioritize efficiency, compliance, and sustained performance. Groove plans to use the three-day event to demonstrate how its platform brings together content delivery, operational tools, and scalability within a single integration framework.
Platform Strategy Shaped By Market Maturity
As iGaming markets develop, operators face higher expectations around localization, regulatory alignment, and player engagement. Groove’s platform addresses these pressures by offering access to more than 15,000 games supplied by over 150 providers, all delivered through one integration point. The company describes this structure as a way to reduce technical complexity while supporting growth across multiple jurisdictions.
Rachel Tourgeman, Head of Partnerships at Groove Technologies, highlighted the importance of direct collaboration at industry events. “The industry is moving beyond just offering games; it's about delivering the right localised content with the right tools to engage players in an increasingly competitive landscape. For us, ICE is the definitive venue to connect face-to-face with partners who are serious about scaling their business intelligently. We’re bringing our full suite of solutions to the table to explore how we can build and accelerate that growth together in 2026 and beyond” she said.
Focus On Partnerships And Practical Execution
Groove’s leadership has emphasized that its growth model centers on long-term relationships rather than short-term expansion. Business Development Director Giusy Campo pointed to dialogue as the foundation of successful B2B cooperation. “Every meaningful partnership in this industry starts with a conversation,” she said. “Our entire platform is built to be that growth catalyst for ambitious operators. As the lead on B2B sales, I’m personally looking forward to expanding my network and discussing the specific mechanics of success with current and future partners. Let’s transform potential into performance.”
Throughout ICE Barcelona, Groove’s team will be available for meetings focused on market entry planning, platform scalability, and curated content strategies. The company has encouraged operators and suppliers to schedule discussions aimed at defining actionable plans for the year ahead.
Addressing Trends Shaping 2026
Groove’s participation also aligns with industry forecasts pointing to personalization, compliance standards, and mobile-led engagement as central themes for 2026. The company argues that responding to these trends requires infrastructure capable of adapting to varied regulatory environments while maintaining consistent performance.
Yahale Meltzer, Co-Founder and COO of Groove Technologies, said the company’s platform extends beyond content aggregation. “Our platform is more than an aggregator; it's a comprehensive growth ecosystem. From the moment of integration, we give operators the marketing tools, analytics, and vast content library they need to launch fast, adapt to local player preferences, and scale efficiently across diverse regulatory environments. Meeting at ICE allows us to translate these capabilities into concrete strategies for mutual success in the year ahead” he said.
Source:
“Groove Technologies Sets Sights on ICE Barcelona 2026, Showcasing the Future of Scalable iGaming Growth”, Press Release, December 2025
johnnyd 20 days ago Newbie
This is seriously impressive. Planning for 2026 already speaks volumes about Groove's confidence and long-term vision. A lot of us are excited about the new era for ICE in Barcelona, and it's fantastic to see a major player like Groove getting behind it so early and so decisively. This kind of proactive planning really...
This is seriously impressive. Planning for 2026 already speaks volumes about Groove's confidence and long-term vision. A lot of us are excited about the new era for ICE in Barcelona, and it's fantastic to see a major player like Groove getting behind it so early and so decisively. This kind of proactive planning really sets a positive tone for the event's future. Can't wait to see what innovations you'll be showcasing
Show morePlease enter your comment.
Your comment is added.
marina_m575
1 month ago
Moderator
Groove's presence at ICE 2026 is logical. One integration, extensive content, and a focus on compliance and scalability are essential for serious operators today.
Please enter your comment.
Your comment is added.