Hollywoodbets has introduced esports betting to its platform for the first time through a partnership with DATA.BET, a specialist sports betting technology provider. The agreement expands the South African operator’s offering with an esports service covering competitions across different levels and providing a direct route to launch.
The partnership follows Hollywoodbets’ search for a supplier capable of combining broad coverage with in-house trading expertise and managed risk services. DATA.BET will provide the technology and operational support required to establish the new betting vertical.
DATA.BET Delivers A Complete Esports Package
The integration gives Hollywoodbets access to a Single Page Application (iFrame), odds feed, Bet Builder, widgets and streaming. DATA.BET will also manage risk and trading functions as part of the service, handling key processes behind the product.
Players will have access to more than 770 markets across over 30 esports disciplines and more than 10,000 events each month. The coverage includes CS2, Dota 2, Valorant, League of Legends and Rainbow Six, alongside other leading titles and lower-tier competitive events.
DATA.BET said its service maintains market availability above 90% and system uptime at 99.99%. The figures form part of the managed infrastructure supporting Hollywoodbets’ esports offering.
Otto Bonning, Head of Sales at DATA.BET, said: “This partnership is about giving Hollywoodbets a complete esports product they can launch with confidence. The iFrame removes integration complexity, and with risk management and trading on our side, they get strong margins and a consistent user experience from day one.”
Bonning added: “Esports is an emerging vertical in South Africa, and we're aligned with Hollywoodbets on a clear roadmap to grow it together.”
Hollywoodbets Expands Its Betting Portfolio
For Hollywoodbets, the agreement marks its first launch of esports betting. The operator has an established presence across South Africa through both retail and online channels and has built a mobile-focused offering. Its sponsorship portfolio includes the Hollywoodbets Sharks and Hollywoodbets Dolphins.
Wayde Dorkin, Head of Product at Hollywoodbets, said the company continues to develop its product range and described the esports launch as an important step.
“At Hollywoodbets, our focus is on continuously evolving our product offering. The launch of esports is an important milestone for us, given that the category has become a major part of the global sports and entertainment landscape. Through our partnership with DATA.BET, we are able to bring customers a comprehensive esports experience featuring extensive tournament coverage, live streaming, in-depth statistics, and a wide range of betting markets.”
The agreement also extends DATA.BET’s activity in the African market. Esports remains a core area for the technology provider, although the company has also expanded into traditional sports betting.
The launch comes as Hollywoodbets competes in South Africa alongside operators including Betway, SportPesa, Sun Bet and bet365. For DATA.BET, the partnership provides another deployment of its esports technology and strengthens its presence among African betting operators seeking to add the category.
Source:
“Bringing Esports Betting To Hollywoodbets”, data.bet, August 6, 2026
natasa
24 days ago
Moderator
Interesting move by Hollywoodbets. Adding esports betting through DATA.BET brings a much broader range of markets and events, reflecting the growing demand for esports in South Africa. The focus now will be on how quickly customers adopt the new offering.
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