ICE Brings Gaming Innovation to Barcelona with First Event Outside UK

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January 21st, 2025
Back ICE Brings Gaming Innovation to Barcelona with First Event Outside UK

Barcelona is hosting the highly anticipated ICE 2025, marking the first time this renowned gambling showcase has moved beyond the UK. Covering a vast area of 120,000 square meters and featuring around 1,000 exhibitors, the event has sold out, with Clarion Gaming confirming a waiting list for 2026.

Enhancing Accessibility with Innovative Features

Visitors to the Fira Gran Via Barcelona can benefit from several enhanced features designed to streamline their experience. The newly added Skywalk offers a clear, elevated view of the expansive exhibition floor while enabling faster navigation between product zones.

To further simplify exploration, Clarion has introduced ICE Ai, an advanced digital tool that provides detailed information about the event’s offerings, ensuring attendees can make the most of this industry-defining experience.

New Opportunities in a Global Setting

The move to Barcelona has allowed Clarion Gaming to expand its vision for ICE. This year, the inaugural ICE Association Assembly will bring trade bodies together to foster collaboration and showcase the gaming community’s values across all sectors and regions.

Formerly known as ICE VOX, the event has been renamed the World Gaming Forum (WGF) to better represent its scope and impact. The WGF introduces events such as the World Regulatory Briefing, the Casino & Leaders Conference, and the Esports & Games Conference, offering industry professionals insights into emerging trends and regulatory developments.

Located at the heart of the Fira Gran Via venue, the WGF provides a VIP Lounge with club-style amenities, a networking garden, and various concierge services to enhance attendees' experience.

Focusing on Sustainability in Gambling

Another standout feature at ICE 2025 is the Sustainable Gambling Zone, sponsored by Flutter Entertainment. This rebranded area highlights the industry’s commitment to responsible gaming and environmental sustainability. With participation from 26 safer gambling organizations, it underscores the growing importance of player protection within the gambling sector.

Looking Ahead

The success of ICE in Barcelona reflects Clarion Gaming’s ability to adapt and grow, ensuring the event remains at the forefront of innovation in the gaming industry. By blending advanced tools, revamped programs, and a renewed focus on sustainability, ICE continues to deliver value to attendees and exhibitors worldwide.

Source:

“ICE welcomes the ‘world of gaming’ to Barcelona”europeangaming.euJanuary 20, 2025.

“Situated at the heart of the Fira Gran Via Barcelona, the WGF features an exclusive club-style VIP Lounge, a dedicated networking garden, and access to a range of concierge services.”

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