ICONIC21 Brings Live Casino Portfolio to Novibet

ICONIC21 has entered a new agreement with international GameTech operator Novibet, making its live casino portfolio available to the operator’s player base and further broadening its distribution network.

Announced on June 4, 2026, the partnership introduces a selection of live casino products from ICONIC21 to Novibet’s platform. The move supports Novibet’s ongoing efforts to expand its entertainment offering through collaborations with content providers that deliver distinctive gaming experiences.

The deal also strengthens ICONIC21’s international presence as the company continues to pursue growth through agreements with operators and platform partners across multiple markets.

Live Casino Content Added to Novibet Platform

Through the agreement, Novibet customers gain access to ICONIC21’s live casino catalogue, which has been designed around fast gameplay, player engagement and high production standards.

A key part of the offering is the Gravity Series, a collection of live casino titles created to encourage longer play sessions while maintaining rapid game performance. The series incorporates dynamic multipliers, custom animations, sound effects and progress indicators that provide players with clear visual feedback during gameplay.

Among the featured products are Gravity Blackjack and Gravity Roulette, both of which combine traditional live casino formats with additional gameplay elements developed by ICONIC21.

Novibet has continued to expand its content library through partnerships that support immersive gaming experiences. The company, which operates on its own proprietary platform, has focused on adding content that complements its broader entertainment strategy.

Executives Highlight Strategic Fit

Company representatives from both sides described the partnership as a natural alignment of their respective approaches to content and player engagement.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: "Novibet is an operator that knows what it wants and moves quickly to get it which makes them a very natural fit for how we work. Our live casino portfolio was built for operators like Novibet: clear identity, an engaged player base, and a genuine appetite for content that stands out.

We are pleased to be live with them and see a lot of room to grow this relationship further as our portfolio continues to expand."

Fotini Matthaiou, Executive Casino Director at Novibet, also commented on the agreement, stating: "At Novibet, we continuously invest in enriching our gaming portfolio with content that combines innovation, entertainment and high-quality player experiences. ICONIC21 has built a distinctive live casino proposition that stands out for both its creativity and gameplay dynamics. The addition of the Gravity Series further strengthens our live casino offering, and we are excited to bring these experiences to our players as part of a partnership we believe holds strong long-term potential.”

Growth Strategy Continues

The Novibet launch follows a period of expansion for ICONIC21. During the past year, the company secured distribution arrangements with major operators and aggregators, established dedicated studio environments for significant operator partners and broadened its product range across live casino, slots and RNG games.

The latest agreement adds another milestone to that expansion effort. As demand for differentiated live casino products continues to increase, the collaboration reflects the company’s focus on extending the reach of its portfolio while building long-term relationships with established operators.

Source:

“ICONIC21 Expands Operator Network with Novibet Live Casino Deal”, Press Release, Jun 4, 2026