ICONIC21 Unveils Continuous Arrow Chase Game

ICONIC21 has launched Arrow Chase, a new iGaming experience that departs from the traditional structure used across casino gaming formats. The company described the title as a format with no existing category, built around a continuously moving arrow that travels toward multiplier blocks on screen.

The release marks a shift away from the standard cycle found in games such as slots, roulette, crash titles, and live game shows. In those formats, gameplay typically follows a repeated sequence where each round starts, plays out, and ends before the next begins. Arrow Chase removes that sequence entirely.

Instead of rounds or resets, the gameplay runs continuously. Players decide independently when to join and when to leave the action while the arrow keeps moving across the grid. ICONIC21 said this approach eliminates pauses and waiting periods commonly associated with existing casino titles.

The game also introduces instant payouts tied to multiplier blocks selected by players. According to the company, winnings increase as more chosen blocks are hit by the moving arrow, with payouts delivered immediately.

Multiplayer Focus Shapes the Experience

ICONIC21 positioned Arrow Chase as a shared multiplayer experience rather than a solitary random number generator-based game. All participants view the same gameplay events at the same time, allowing players to follow the same arrow movement simultaneously.

The company said this creates a collective atmosphere built around timing and anticipation. It also pointed to the influence of crash games, which gained popularity through mechanics centered on tension and prediction.

“Crash proved players respond to tension and timing,” the company stated while explaining the thinking behind the new release.

Arrow Chase keeps aspects of that style while altering the structure behind it. The game continues without interruption, while players engage with the ongoing action instead of waiting for the next round to begin.

ICONIC21 also emphasized accessibility in the game’s presentation. The visual design centers on the movement of the arrow and its interaction with multiplier blocks, allowing players to understand the gameplay quickly after viewing it.

Studio Sees Demand for New Categories

The company said Arrow Chase emerged from ongoing discussions with operating partners about player behavior and market demand. ICONIC21 noted that it regularly exchanges feedback with operators regarding gameplay trends and emerging preferences among players.

According to the studio, those conversations influenced the development of the project and shaped the direction of the final product.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: "Every few years, something comes along that makes the industry stop and reconsider what a game can be. We believe Arrow Chase is one of those moments. We built something with no round, no reset, no interruption, because we believe that is what the next generation of players will come to expect. What comes after it is a conversation we are very much looking forward to having."

ICONIC21 stated that the market continues to reward products that introduce different forms of gameplay. The company added that the category surrounding Arrow Chase is still undefined, with terms such as “track games” and “arrow games” only beginning to emerge as possible labels.

Source:

“ICONIC21 Launches Arrow Chase: A Format iGaming Has Never Seen Before”, Press Release, May 12, 2026