IGT Celebrates Expansion Milestone in Spain's Salones Market

IGT has reached a major benchmark in its Spanish operations, celebrating the installation of more than 2,500 gamingunits across the country’s Amusement with Prize (AWP) salones sector. The company marked the achievement with a special customer-focused event hosted in Valladolid, held in partnership with Spanish gaming distributor Orenes Grupo.

Exclusive Showcase at Historic Spanish Venue

The celebratory gathering took place at the elegant Retuerta LeDomaine Hotel, a historic property in Valladolid. IGT used the occasion to spotlight its growing Salones España multi-level progressive (MLP) portfolio, featuring the popular Diamond Mania and Treasure Box Link games. These titles were presented on the BINTIA 27 cabinet, a platform designed to optimize both player engagement and operator performance.

The event provided a hands-on opportunity for customers to experience IGT’s top-performing content in an immersive environment. It also served as a forum for IGT representatives to connect directly with local partners and demonstrate the company’s commitment to developing localized gaming solutions tailored to Spain’s market.

Focused Strategy on Local Market Success

IGT’s Director of Sales for Western Europe and Africa, Marilu Aldana, underscored the significance of this milestone and the company’s ambitions in the region.

“IGT was thrilled to bring our customers together in a world-class venue to demonstrate our top-performing MLP innovations and celebrate our growth in Spain’s Salones Sector. As reflected by our 2500-plus unit installment milestone, IGT is committed to building a successful roadmap in Spain by delivering market-attuned MLP experiences that align with localized player preferences,” said Aldana.

This strategic focus on localization has played a critical role in IGT’s expansion across Spain. By developing content and hardware specifically designed to resonate with Spanish players, the company continues to strengthen its presence and partnerships in the country’s competitive gaming landscape.

Growth Signals Continued Commitment to Spain

The installation milestone reflects not only IGT’s growing market share in Spain but also its intent to deepen its investment in the region’s AWP salones sector. IGT’s long-term vision includes working closely with key partners like Orenes Grupo to maintain momentum and further develop its MLP offering for Spanish operators.

With a strong portfolio and a growing footprint, IGT’s progress in Spain illustrates its broader strategy of aligning innovative content with localized needs — a model the company continues to replicate across international markets.

IGT’s 2,500+ unit achievement represents more than just numbers; it signifies trust among local operators and the growing popularity of IGT’s progressive titles in Spain’s salones sector. As the company continues to roll out tailored solutions, it remains firmly positioned as a leader in delivering engaging, regionally relevant gaming experiences.

Source:

“IGT Celebrates Milestone Achievement”, europeangaming.eu, Jul 17, 2025.