Imagine Live Extends Distribution with Novibet

Imagine Live has entered into a new agreement with Novibet that will see its live casino portfolio made available across the operator’s licensed markets in Europe and Latin America. The arrangement connects the live dealer provider with a GameTech company that has established operations in multiple regulated jurisdictions and continues to expand its international presence.

The collaboration places particular emphasis on Greece and Brazil, where players will gain access to localized live casino tables supported by native Greek and Brazilian Portuguese-speaking presenters. Both companies said the agreement reflects a shared commitment to localization, quality standards and regulated gaming environments.

Novibet began operations in Greece in 2010 and has since expanded into several international markets. Its footprint includes Greece, Mexico, Brazil, Ireland, Finland, Chile, Ecuador, Cyprus and New Zealand. The operator attributes its growth to its proprietary technology platform and experience working within regulated sectors.

Focus on Regulated Markets

Through the partnership, Imagine Live will distribute its content across all eligible Novibet markets where licensing conditions permit. The deal strengthens Imagine Live’s position in regions that the company considers strategically important while supporting its broader objective of working with established operators.

Commenting on the agreement, Nadiya Attard, Chief Commercial Officer at Imagine Live, said: “This partnership is a good example of the direction we are heading. Novibet has built a strong position across some of the most competitive regulated markets in Europe and Latin America, and they have done it with the right foundations: solid technology, local expertise and a clear focus on the player experience. That is exactly the kind of operator we want to be working with, and I am looking forward to growing this relationship.”

Companies Highlight Shared Priorities

Novibet highlighted several factors behind its decision to work with Imagine Live, including the provider’s operational scale and localized approach to content delivery.

Fotini Matthaiou, Executive Casino Director at Novibet, said: “Imagine Live stood out to us for several reasons. The scale of their studio operations across Armenia, Romania and Spain, the speed and flexibility with which they operate, and the way they have embedded localization into their product from the ground up, were all key factors for us.

Their approach to innovation, including the integration of AI into their day-to-day operations, also demonstrates a forward-thinking mindset that aligns strongly with our own vision. Combined with their commitment to delivering high-quality live casino experiences, this makes them a strong fit for Novibet as we continue to enhance our offering across multiple regulated markets.”

Expansion Supported by Infrastructure

Launched in 2022, Imagine Live provides live dealer and game show products for regulated gaming operators worldwide. The company operates more than 200 tables across studio facilities located in Armenia, Romania and Spain.

The provider states that it applies artificial intelligence within its studio operations to improve consistency, strengthen risk management processes and support session quality.

Novibet currently operates in nine markets and employs more than 1,400 people across four international hubs. The company continues to invest in technology development, AI-powered personalization tools and enhancements to its proprietary platform.

Source:

"Imagine Live Partners with Novibet in Greece and across Latin American Markets", imaginelive.com, Jun 4, 2026