Imagine Live has received approval to offer its live casino products in South Africa, giving licensed operators in the country access to its portfolio of live dealer games, studio solutions and integration services.
The licence gives the company a regulated route into a market with an established gaming industry. Operators can now incorporate Imagine Live’s live casino content into their offerings for local players, while the provider looks to develop relationships with businesses operating under South African regulation.
Martin Martirosyan, Group CEO, Imagine Live: “Entering South Africa is an important step for Imagine Live, but the real opportunity is what comes next. We want to understand what local operators need, build strong partnerships and establish a lasting presence in the market.”
South Africa Adds To Regulated-Market Footprint
The approval adds another regulated jurisdiction to Imagine Live’s international operations. The company has positioned compliance and partnerships with licensed operators as central to its expansion strategy, with the South African licence providing the basis for longer-term activity in the market.
Imagine Live supplies live dealer games and game show products to operators in regulated jurisdictions. Founded in 2022, the provider operates more than 200 tables from studios in Armenia, Romania and Spain. Its facilities cover more than 18,000m² of dedicated live casino space.
The company holds licences from the UKGC, MGA, ONJN and HGC, alongside approvals from other regulatory authorities. Its studio operations also use AI in areas including consistency and risk management.
The South African entry comes as the company continues developing its offering for operators that require regulated live casino content and supporting infrastructure.
Joint Development Remains Part Of Product Strategy
Imagine Live has also pursued partnerships that combine game development with live casino production. Its collaboration with Amusnet produced Jungle Trail Roulette 2000x, described as the first Live Casino product created through their partnership.
The game originated from an Amusnet concept and was developed with Imagine Live from the early stages. A dedicated branded studio was built specifically for the title, while the final product combines Romanian-speaking dealers with a jungle-themed setting.
Jungle Trail Roulette 2000x features multipliers reaching 2,000x and Amusnet’s Jackpot Cards feature. The companies developed the title as a complete live casino product rather than adapting an existing format.
Mikayel Aznauryan, Chief Product Officer, Imagine Live, said: “The best Live Casino products don't happen when one company builds a game and another simply streams it. They happen when both teams work together from the very beginning, challenging ideas, solving problems and shaping the final experience together.”
Yordan Georgiev, Chief Product Officer, Amusnet, said: “From our first conversations, the ambition was to create something original rather than adapt an existing Live Casino format. Imagine Live shared that vision from day one, and together we built a product that stays true to the Amusnet experience while bringing an entirely new level of live interaction for players.”
The South African licence gives Imagine Live another regulated market in which to deploy its existing portfolio while continuing its wider international expansion.
Source:
“Imagine Live products have been licensed in South Africa”, linkedin.com “Imagine Live”, August, 7, 2026
barebones
1 month ago
Super Hero
That's quite interesting to hear. I know Imagine Live game provider, but I didn't think they operated in too many jurisdictions. So it's interesting to hear that they've gone for the South African market license. Must be good financial potential they see from this jurisdiction.
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