Incentive Games Integrates With SBTech, Prepares to Roll Out Multitude of Gamification Features in UK

Another ground-breaking integration partnership has been completed with leading sports betting and gaming technology partner, SBTech, signing a deal with Incentive Games, a gamification specialist with whom they will expand their global reach.

According to the specifics, SBTech's vast network of operators will gain access to a full portfolio of customer acquisition and retention tools that excel in their innovative spirit as they do in smoothness and simplicity of accessibility and usage.

How to Become a Leading Name

A deal between Incentive and SBTech marks another leap in gamification experts' move towards presenting their offerings to audience across the entire world...

...whose sole purpose is to solidify their status as a “leading name in free-to-play games business.”

Incentive's CEO, John Gordon, comments on the latest venture:

“We are delighted to announce this partnership and eagerly look forward to working closely with SBTech’s vast network of operators and associates in the future as we endeavour to revolutionise how the industry acquires, retains and monetises customers. This integration means we can supply our games to all of the SBTech brands within a matter of days, perfect timing with the new football season around the corner and NFL soon afterwards.”

New Platform Soon Out in UK

Incentive Games’ Advisory team has recently announced...

...the appointment of Yu-kai Chou, world-renowned gamification expert who is also the author of Actionable Gamification book. His work was followed closely by the company for some time now and will now be in a position to apply his vast expertise and knowledge for the benefit of the brand – including Octalysis framework that made him the household name.

Incentive will soon release another product in UK, that is already out in Africa – Sports Tool for Acquisition and Retention/STAR Platform – that helps operators drive traffic through gamification of real-life sports and betting events people feel most passionate about.

Operators can then sell vastly customized iterations of clients' products and services strictly based on in-game choices and behavior of players.

The company is a business-to-business game developer specializing in building games that use the latest in gamification and human behavioral design to better enable their clients to acquire and retain customers and monetize user bases.

Nordic Expansion

As for SBTech, the company has struck a deal with Finland's Veikkaus...

...a gambling brand with which they will integrate the sports betting platform technology, meaning that Finnish giant will launch their brand-new sportsbook in early 2020.

Veikkaus vice president of betting, Sami Kauhanen, said:

“SBTech will provide us with leading-edge technology that will bring our offering to world-class levels, significantly enhancing our odds compilation, risk management, and results generation. This means we can free our resources to focus on our core strengths, such as increasing the attractiveness of our domestic betting offering.”

Source:

“Incentive Games completes integration with SBTech”, europeangaming.eu, July 29, 2019.