Incentive Games Secures Content Deal with Bet365

December 18th, 2021
Back Incentive Games Secures Content Deal with Bet365

Incentive Games, a distinctive provider of Free-to-Play and Pay-to-Play sports betting products, has selected gambling leader bet365 for its next partner.

According to the terms of the deal, Incentive Games will create a series of remarkable Free-to-Play and Pay-to-Play Jackpot titles for the operator, making them accessible to players in all international markets where it provides services.

Incentive’s unique games service involves design consultation, game creation, gamification consultation, and the math which supply the games.

The brand has acquired an excellent reputation for creating Free-to-play titles that enable operators to enhance player acquisition, retention, and reactivation. All operators that deliver Incentive’s games can expect to see up to a 50% rise in week-on-week retention. It also results in a 22% decline in customer acquisition expenses and about 100% enhancement in user lifetime value.

Speaking on the new milestone, CEO at Incentive Games, John Gordon, said: 

“Bet365 is an industry power player, and we are delighted to be working with the operator to develop and deliver a suite of bespoke Free-to-Play and Pay-to-Play titles.

“Our bespoke games are unrivalled when it comes to helping operators take acquisition, reactivation, and retention to the next level, and it’s excellent that bet365 can leverage the upsides they provide.

According to his opinion, adding unique games to the bet365 suite will allow the brand to stand out from the competitors with unique games that are proven to enhance the customer experience and provide an additional value. This agreement with bet365 will establish the provider as the world’s leading developer of Free-to-Play games, so they look forward to a long and promising partnership.

A bet365 representative says that the company is impressed with Incentive’s Free-to-Play content that provides significant results in terms of retention, acquisition, and reactivation. They always look to provide players a cutting-edge content they cannot find on alternative platforms. That’s why they are working with Incentive to create a series of bespoke games. These titles will support the company in acquiring new players from the new jurisdictions.

About the Brand

Incentive Games is the world’s leading supplier of Free-to-Play games and Pay-to-Play sports games. It has built a significant customer base and some of the most important partners are Betsson, Intralot, EveryMatrix, PremierBet, LiveScore, Dafabet, and similar. The company has already received several awards for its results including EGR B2B Awards 2019, Yahoo Sports Technology Award, and Sports Tech Awards Startup. It is based in Edinburgh, Glasgow.


“Incentive Games signs breakthrough deal with bet365”,, December 16, 2021.

“Incentive Games will create a series of remarkable Free-to-Play and Pay-to-Play Jackpot titles”

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