BGaming on Aviamasters™: The Physics-First Crash Game Players Love

LCB sat down with Vasili Pauliuchenka, Game Producer at BGaming to talk about one of their biggest hits in gaming — Aviamasters™. In just five months, the physics-first crash-style game went from a developer’s side project to a viral sensation, gathering more than 500 million TikTok views and sparking community buzz worldwide. In this interview, BGaming shares the story behind Aviamasters™, its unique mechanics, and what players can expect from the studio’s future releases.

1. Aviamasters™ has really taken off in the casual gaming world. What sparked the idea to mix crash mechanics with those exciting controlled landings?

The idea came from one of our front-end developers in just one evening. He built the first version completely on his own, even drawing all the visuals, and the whole development took about two months. From idea to release, it was only five months. Aviamsters™ is different because it’s built fully on physics. While most flying games are about climbing higher, crashing harder, or chasing points, here the challenge is unique: catch the multipliers and land the aircraft safely.

2. The game lets players tweak the speed, turn on autoplay, and follow those unpredictable flight paths. How much of that came from listening to what players wanted?

I think the unique mechanic itself already gave players what they were looking for: that spark, the unpredictability, and the engagement that makes the game so fun. The speed controls also let players feel like they’re really in charge of the experience, choosing their own pace: fast, medium, or slow.

Interestingly, streamers often slow things down to make the landing more dramatic, confirming the mechanic grabs attention.

3. With a 97% RTP and multipliers that can climb as high as x250, Aviamasters™ is fun but still gives players a shot at big wins. How did you find the right balance between casual play and serious payouts?

We built Aviamasters™ around fast, accessible gameplay where the task is simply to land the aircraft. Then we added a math model that supports a 97% RTP and multipliers up to x250. That combination keeps the game enjoyable while giving players the thrill of potential big wins.

4. Social buzz around Aviamasters™ has been incredible — over 500 million TikTok views and a 700% jump in mentions. What do you think made the game go so viral so fast?

Aviamasters™ by BGaming went viral because it’s a different kind of aviation game. It’s physics-first, and instead of chasing crashes, you’re trying to land the aircraft. That twist hit hard with players and streamers. It’s easy, satisfying, and engaging, perfect for social media to spread fast.

5. Players in Asia, Eastern Europe, and Latin America have really connected with Aviamasters™. Have you had to adjust how you market or present the game in different regions?

Aviamasters™ is the kind of game that works everywhere. The mechanics are simple and clear, so it connects with any audience and market. Where we do adjust is in the promo. For Asia and Latin America, we focus more on visuals and viral potential, while in Eastern Europe, we highlight the transparent mechanics and the chance for big wins. That approach makes campaigns more engaging and effective.

6. Some operators are even rebranding Aviamasters™ under names like “Happy Bird.” How has this kind of adoption helped expand the game’s reach?

Customization for different operators makes the game feel more native to their platform, so it resonates better with their players and reaches a wider audience. It also keeps players more engaged and loyal, while giving operators fresh ways to use the game in their own promos.

7. There’s a lot of user-generated content around Aviamasters™, from TikTok clips to streamer reactions. How important has that community energy been, and what do you do to keep it growing?

The player community and the content they create, from TikTok clips to streamer reactions, have been key to Aviamasters™ success. This activity not only boosts the game’s viral reach but also brings in new players, creating organic traffic. To keep it growing, we work closely with affiliates and streamers, encourage creative activities, and regularly run in-game and external promo campaigns that inspire players to share their experiences.

8. Players often say they love Aviamasters™ for its unpredictability and adrenaline rush. How did your team design it to keep that “just one more round” feeling while still keeping gameplay fair?

From the start, we wanted Aviamasters™ to feel unpredictable and thrilling, while staying fair. The team carefully balanced the odds, multipliers, and the plane-landing mechanic so players stay engaged and curious about the outcome, without feeling the game is unfair or repetitive.

9. Aviamasters™ feels like a big milestone for BGaming in casual games. How is this success shaping your plans for future casual or hybrid releases?

The success of Aviamasters™ has been an important milestone for BGaming in casual games. It showed that combining simple, engaging mechanics with viral potential works across the board for players, operators, and affiliates alike. We’re continuing to strengthen our casual portfolio, creating new games, and analyzing past releases. Moreover, we plan to launch an Aviamasters™-branded celebrity slot and the second part of the game soon. Besides Aviamasters™, we have other popular titles, and we’re about to release a case study highlighting the successes of our top casual games.

10. Beyond Aviamasters™, you’ve rolled out titles like Grand Mustang and have Joker vs Joker on the horizon. What exciting things can players and partners look forward to next from BGaming?

We have a lot lined up beyond Aviamasters™. Coming soon is a special branded follow-up featuring a well-known celebrity, plus a game built around a popular LatAm influencer. This fall, we’re releasing Merge Up™ 2, expanding on the mechanics that made the first game a hit.

At the same time, we’re exploring new data-driven experiences with Strmlytics, an AI-analytical platform. And later in the season, players can dive into Wild Wick, another exciting addition to our diverse slot collection.