In two swift moves, iSoftBet has taken over two continents! That truly means commanding the power and prowess. The content suppliers for online casinos has just made a big breakthrough by expanding onto the markets of South America and Africa, through newly-formed partnerships with the provider BtoBet, who works with operators on these continents.
For the first time ever, casino punters in Africa and Latin America will have the chance to play some of the most notable slot and table game titles developed and supplied by iSoftBet.
isoftBet's Head of Business Development, Michael Probert, stated that everyone at the company is extremely excited about this latest foray into what is uncharted territory for them as they always look to grow their presence in regulated markets everywhere.
He added: “These new and emerging markets offer plenty of upsides for online gambling operators, and we believe our popular games will be a huge success with players across both regions. BtoBet is well established and has a huge amount of experience working with operators in Africa and Latin America, and we are delighted to have joined forces with them.”
As Maja Janevska, BtoBet's integration manager explains, the integration process with iSoftGaming was seamless and smooth and, with the inclusion of their portfolio, BtoBet's cumulative gaming library now counts over 3000 titles! She went on to say that iSoftBet's range of games will prove to be a big hit with their clients: “We are committed to offering our operator partners the best games in the market, and iSoftBet has a portfolio packed full of blockbuster titles that are proven player favourites.”
During 2017, BtoBet has expanded its services in these regions by branching out their business into Paraguay and Nigeria – they have joined forces with operators Enfield Group and Sahara Game Technology who are connecting them with casinos there.
Source:
“BTOBet and iSoftBet Join Forces to Expand in New Markets in Africa and LatAm”, btobet.com, December 15, 2017.
mafalda
6 years ago
I am very glad to hear that iSoftBet has finally realized that people from Africa and Latin America also like to gamble :)
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sharpe
6 years ago
Obviously they've had seen the potential this markets have so it's pretty logical move from iSoftBet side then I guess, especially Africa should be considered as one of still undeveloped markets but having huge prospective for the future I think.
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