iSoftBet Ready for Major 2021 Expansion with Multiple Senior Management Hires

iSoftBet is ready to add some new members to its highly professional crew. This significant 2021 expansion includes bolstering its senior management team with the appointment of a new Chief Marketing Officer and Head of HR – just months after hiring a Chief Technology Officer and Chief Product Officer.

Virginie Luce, a former Microsoft and Vodafone marketing and communications executive, has joined the leading online and mobile casino content provider as CMO. At the same time, Anne Muscat Scerri, ex Betsson HR Business Partner Lead, is taking the role of Head Human Resources.

The company started to reshape its management team earlier in 2020. The first step was promoting Andrew Bonnici, an ex Betsson Head of Data Science & BI, to the role of CPO in April. After that, experienced technology transformation expert Neal Garman, formerly of Helios Towers and MoneySuperMarket, has joined the provider as CTO in June.

This year has been very successful for the company and these new hires are just the latest signs of this triumphant season. Other landmarks include:

• Launching 18 new games, including six Megaways™ titles
• Customizing more than 90 table games as bespoke products
• Integrating 60 game partners and offering more than 4,000 games, available through iSoftBet’s advanced GAP aggregation platform
• Serving more than 300 operators, reaching over 1,000 branded websites
• Licensed in 18 regulated markets including launching in Colombia in 2020
• Expanding the business to five office locations, with more than 300 employees

Nir Elbaz, CEO, iSoftBet, said the company strongly believes in talent being at the core of the company’s success:

“Our new hires and recruitment strategy are a testament to iSoftBet's commitment to the iGaming industry in delivering innovative and compelling products and services, not only to serve our partners but also to entertain consumers.”

“We can only achieve this by having the best people on board, throughout the entire organization, and I’m delighted with the talented individuals we have welcomed in the last few months. This will further strengthen the business and enable us to achieve even greater things in 2021.”

About the Supplier

iSoftBet is a premium online and mobile casino software and games supplier, providing leading gaming products to some of the world’s largest and most successful brands. With its comprehensive selection of best-performing titles, the company is a leader when it comes to innovation and tailor-made solutions that are designed to meet every need of the operators.

The brand's catalog encompasses a wide range of unparalleled proprietary video slots, table games, exclusive branded games from some of the world's largest TV and movie production companies such as 24 and Paranormal Activity. All releases are built by using the latest technology including HTML5 desktop and mobile compatible software.

Source:

"iSoftbet Prepares for Significant 2021 Expansion with Multiple Senior Management Hires", isoftbet.com, September 14, 2020