Jada Gaming Obtained by Symplify Platform

December 17th, 2021
Back Jada Gaming Obtained by Symplify Platform

An expert provider of CRM and CRO cloud solutions, Symplify, has just decided to acquire an AI specialist, Jada Gaming. 

Jada is known for excellent data and analytics expertise that will be a perfect extension to Symplify’s extending list of services. The cloud expert has already recorded excellent results in the iGaming industry thanks to CRM agreements with William Hill, LeoVegas, Mr.Green, Betsson, and MegaRush. 

Jada will introduce its Jada Brain into the Symplify software to deliver an all-in-one ecosystem, where partners can utilize AI and ML to build, manage and optimize all communication phases.

Co-founders of Jada Gaming, Alberto Alfieri and Josh Tromans-Jones, will keep their roles and proceed with running the operations and creation of the Jada platform. Symplify’s CEO Robert Kimber and COO Fatima Ekekrantz, will work together with the Co-founders to strengthen the Jada suite and prepare for the launch into new markets and product categories. Jada will take advantage of this acquisition which will push the following growth stage for the company.

Symplify’s increasing suite of partners have an opportunity to benefit from Jada’s power in real-time marketing, hyper-personalization, churn prediction, and AI segmentation. Every element will allow Symplify’s network to enhance operational visibility and predictive possibilities.

Jada is also recognized for its Responsible Gaming and Bonus Abuse formats that are flexible for integration into any operation. This enables better monitoring of behaviors and identification of abusers. Following the new milestone, Symplify’s partners will have an opportunity to optimize marketing spend and increase the Lifetime value.

Speaking on the latest move, Jada Gaming Co-Founder, Alberto Alfieri, said: 

“Josh and I are incredibly excited to team up with Symplify and feel our AI solution perfectly fits within the business. The synergies between our two company objectives and philosophies means this will deliver an unrivalled business management system that translates across a wide range of verticals.”

Symplify’s CEO Robert Kimber notes that AI has an influential role in flourishing operations and Jada’s capabilities will enhance Symplify’s strong iGaming position. Their mission is delivering a 360° service for the partners so he is excited to add another essential layer to the solution. Two companies will continue working together while bringing more success to their business. 

About the Company

Jada Gaming is a provider of SaaS solutions focused on utilizing AI and Machine Learning to improve content personalization, marketing, responsible gaming and efficiency for iGaming brands. The company aims to change the industry by delivering solutions to the iGaming sector that provide a safe and enjoyable experience for everyone.


“Jada Gaming is acquired by CRM and CRO cloud solutions provider Symplify in €30m deal”, europeangaming.eu, December 16, 2021.

“Jada will introduce its Jada Brain into the Symplify”

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