Kaizen Signs Agreement with GiG for Affiliate Marketing Compliance Tool

April 18th, 2021
Back Kaizen Signs Agreement with GiG for Affiliate Marketing Compliance Tool

GiG Comply to Help Kaizen Analyze Campaign Snapshots

One month after extending its partnership with a prominent betting platform bet365 for marketing compliance tool, Gaming Innovation Group Inc. (GiG for short), has signed another exclusive agreement with a Greece-based gaming company, Kaizen Gaming.

As reported, the fastest-growing game-tech company in Europe behind operators Stoiximan and Betano will also utilize the advanced affiliate marketing compliance tool, GiG Comply.

Real-Time Analysis and Advertising Standards

Described as a self-service marketing compliance solution, GiG Comply successfully enables operators to “select their own criteria and checklist parameters” in order to scan and inspect affiliate websites for content. The list of functions includes iGaming code red words, links and regulatory requirements, covering multiple jurisdictions with the iGaming industry.

According to GiG, the company’s remarkable tool works by using a rules engine that can analyze real snapshots from affiliates’ campaigns and provide operators with the promotional content. This material can then be used for further promotions and offers.

Under the terms of the agreement, GiG Comply will from now on allow Kaizen Gaming to select bespoke search criteria and ensure if they cover market-specific legislation or advertising standards.

This procedure will save time and help Kaizen Gaming to remain proactive while keeping control of its affiliate marketing efforts. Thanks to this tool, the operator can ensure that affiliates are aligned with their brand, including the visibility of responsible gaming measures on relevant pages, as well as the validity of terms and conditions.

We are happy to have partnered with Kaizen. It’s great to see a fresh and dynamic company placing responsible marketing at the forefront of their business,” said Jonas Warrer, chief marketing officer at Gaming Innovation Group.

The CMO is delighted about the prospect of supporting Kaizen with an advanced marketing compliance tool such as GiG Comply, which helps each established, but also up-and-coming operator to ensure they have enough control of their affiliate marketing efforts, protecting their reputation as a responsible, leading GameTech company on the market.

Head of affiliates at Kaizen Gaming, Claus Jansson, has also expressed a positive attitude about compliance, saying it’s not just a buzzword, but a strategic pillar for every operator in the sector. The group will now continue to work in an even more transparent way and accordance with local gaming legislations, concluded Jansson.

Entering new markets and experiencing bigger growth is not so strange for Gaming Innovation Group, former owner of GiG Games. Thanks to its advanced compliance marketing tool, GiG Comply, the company has an ability to work proactively with all the affiliates and maintain a solid overview of how it can be upgraded in the future.

Final Agreement with German iGaming Operator

One month ago, the leading iGaming technology company (GiG) has also announced the signing of a letter of intent with an established German facing iGaming operator. The future arrangement includes a full-scale provision of GiG’s iGaming platform technologies to the company’s new online casino.

According to the report, a final agreement with the operator extends up to a minimum duration of four years from launch.


“GiG signs partnership agreement with Kaizen Gaming for the provision of GiG Comply”, gig.com, April 15, 2021.

“GiG has signed another exclusive agreement”

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