LeoVegas Debuts Sportsbook Offering Across Germany

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December 1st, 2024
Back LeoVegas Debuts Sportsbook Offering Across Germany

LeoVegas Group has introduced its sportsbook vertical to the German market via its LeoVegas.de platform. This marks a significant milestone for the brand, which has previously focused exclusively on virtual slot machines in Germany. The addition of the sportsbook aligns with the company's strategy to expand its presence in one of Europe's most promising igaming markets.

This launch follows the gaming license LeoVegas Group secured last year, enabling the company to initially offer virtual slot games on LeoVegas.de. With the sportsbook now available across all 16 German states, the company is poised to attract a broader audience of sports enthusiasts while solidifying its position in the country.

Nationwide Campaign to Promote Excitement

To celebrate the sportsbook launch, LeoVegas will roll out a marketing campaign titled "Thrill Seeker" in December. The campaign is designed to engage audiences by humorously showcasing ways to add excitement and surprise to the daily routine. It will span multiple channels, including television, programmatic advertising, and affiliate marketing, ensuring widespread reach across Germany.

’’Until now, LeoVegas Group has only offered virtual slot machines in Germany, following the gaming license granted last year. In conjunction with the sportsbook launch, a nationwide marketing campaign titled “Thrill Seeker” will premiere across channels such as TV, programmatic, and affiliates.’’

The German igaming market has seen significant growth in recent years, making it a key focus for operators like LeoVegas. By integrating sports betting alongside its popular virtual slot games, LeoVegas aims to position itself as a comprehensive platform for German players seeking diverse igaming experiences.

Gustaf Hagman, CEO of LeoVegas Group, expressed his enthusiasm for the launch, stating,“Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold. Germany is one of Europe’s great sports powerhouses, and we are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.”

The addition of the sportsbook enhances LeoVegas’ offerings and bolsters its foothold in Germany's competitive market. With this strategic move and a robust marketing initiative, the company seeks to build long-term customer engagement and expand its reach within the German igaming landscape.

LeoVegas is a leading igaming operator known for its innovative approach and diverse offerings, including virtual slots and sports betting. Renowned for its user-friendly platform and commitment to entertainment, LeoVegas provides players with top-tier gaming experiences. With licenses in multiple markets, it continues expanding globally, delivering excitement and quality to customers worldwide.

Source:

''LeoVegas launches sportsbook in Germany and strengthens the foothold in the market'', leovegasgroup.com, November 29, 2024.

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