Swedish mobile gaming operator and supplier of online casino services, LeoVegas, has officially presented its second brand, LiveCasino. The latest expansion of its proprietary multibrand platform is focusing on the live dealer section and offers a lot of potential to be the preferred choice in many emerging jurisdictions.
The King of Casino is proud and excited to launch a new product, whose team has done a fabulous job of taking the entire division experience to a whole new level, said Gustaf Hagman, group CEO.
Supported by GoGoCasino
According to the official press release, LiveCasino is developed, launched and brought to players by brands of LeoVegas and the group’s multibrand unit. Its services will be run by the same team that created GoGoCasino. and licensed by the Malta Gaming Authority. Furthermore, the latest product will receive full support from central organization, including games, payment methods, marketing and compliance.
The main goal of multibrand strategy is to combine LeoVegas’ proprietary technology and launch new customized brands to diversify the company’s portfolio. Gustaf Hagman continues:
“LiveCasino.com is now being launched globally in a number of English-speaking countries, and the ambition is to launch in several of the Group’s locally licensed markets going forward. Given our ambition to take a position as the global leader in online casino, it is natural to offer a brand targeted at Live Casino. We want to create a natural gathering place for everyone who loves playing games such as roulette and blackjack. This is industry-first and contributes to it being the best gaming experience in Live Casino.”
Live Casino in Strong Phase of Growth
Analysts report that the global live casino market is currently estimated to be worth around EUR 5.0 billion. The numbers are showing a positive trajectory and strong growth mostly because of games like roulette and blackjack, which have a high recognition factor from land-based casinos.
In addition, a lot of gaming producers are going online, allowing product innovation to broaden the landscape and spark heavy competition. As an example, the average annual growth rate for the live casino market has been 27% during the last ten years, making many aggregators shift their development to the iGaming’s fastest growing product category.
LiveCasino is powered by top-tier game providers to secure only the best gaming experience for LeoVegas players with a refined taste for roulette, baccarat, blackjack and poker, including a refreshing collection of slots.
Among the most acclaimed studios on site are NetEnt, Foxium, Play’n GO, Microgaming, Pragmatic Play, Yggdrasil, Quickspin, Evolution Gaming, Ezugi and Authentic Gaming. The selection extends further by exploring other categories.
LeoVegas has recently announced a joint venture with Nolimit City after the provider’s release of Deadwood xNudge, a follow-up to Tombstone. The game with an enhanced reel set and 3-4-4-4-3 configuration plus a maximum theoretical win outcome of 13,950x total bet will go live with many online retailers after an exclusivity period.
Nolimit City has also launched a spanking new tool for customer engagement and player interaction, called Replay.
“LeoVegas Launches Livecasino.Com”, leovegasgroup.com, May 4, 2020.