Light & Wonder Enters South Africa via Hollywoodbets Agreement

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December 19th, 2023
Back Light & Wonder Enters South Africa via Hollywoodbets Agreement

Light & Wonder (L&W), a cutting-edge provider of extraordinary online casino content has recently reached another significant milestone with regards to its expansion journey. Upon teaming up with Hollywoodbets, the company got the opportunity to showcase its products to clients from South Africa.

Wayde Dorkin, Head of Product at Hollywoodbets is positive that the audience will the thrilled with the compelling content delivered by this creative team. He also noted that the company is looking forward to expanding the offering with releases from third-party studios operating under the Light & Wonder umbrella.

Bringing New Worlds to Customers Worldwide

Thanks to approvals from the Mpumalanga Economic Regulator (MER) and Western Cape Gambling and Racing Board (WCGRB), Light & Wonder was greenlighted to go live at Hollywoodbets, one of the leading brands in South Africa.

Referring to the South Africa entry as a great opportunity for the company to bring new worlds to customers all over the globe, James Bustin, Commercial Director at Light & Wonder, said:

“We are excited to have launched our online games that we know South Africans already love playing in land-based casinos, and now we look forward to launching even more content from our partner studios in the coming months.”

As mentioned in the intro, aside from top-performing in-house content from Light & Wonder, players visiting Hollywoodbets will get a chance to try their luck with adventures from third-party associates. Blueprint, Greentube, Gaming Realms, Big Time Gaming, Elk Studios, Inspired, ReelPlay, Fantasma, Relax, and G Games are just some of the suppliers the company cooperates with.

Rapid Expansion US-Wide

Previous months were also marked with several huge achievements related to expansion plans, most notably in the United States.

In October, the company tied knots with SPRIBE, to give US clients the opportunity to check out the studio’s flagship game Aviator, and its portfolio of Turbo Games. Aviator is gaining large popularity among players looking for fast-paced games, and the fact that over 165k bets per minute are made proves that this is much more than just an instant craze.

During the same month, Light & Wonder’s premium quality live dealer releases developed by Authentic Gaming went live with BetRivers. Stadium Blackjack®, Premium Roulette, Premium Baccarat, and All Michigan Auto Roulette ™ were some of the games that initially went live, with more announced to be added gradually.

Welcoming Industry’s Most Creative Minds

The soon-to-end year was marked with numerous important agreements with studios industry-wide, thanks to which Light & Wonder’s portfolio is continuously updated.

In February, Spinberry games went live on the OpenGaming via the Playzido platform. As a small reminder, Playzido was acquired by L&W. During the same month, OpenGaming was reinforced with the addition of branded content by Atlantic Digital.

May was marked with Mohegan INSPIRE Entertainment Resort cooperation, providing a strategic opportunity to exhibit its products in the Asian market. According to the newest info, this foreigner-only casino and retail facilities should open their doors in early 2024, while the other amenities should become available in the first half of the year.

Other notable deals include AvatarUX, Bang Bang Games, Grand Casino Luzern, Warner Bros agreement, and a couple of others, all ensuring steady and continuous global growth of Light & Wonder.

Source:

“Light & Wonder Makes Their South Africa Debut with Market Leader Hollywoodbets”, explore.lnw.com, December 14, 2023. 

“another significant milestone with regards to its expansion journey”

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