LuckyDays Secures Deal with Symplify to Improve its CRM

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December 5th, 2022
Back LuckyDays Secures Deal with Symplify to Improve its CRM

Symplify, the Stockholm-based company and expert in CRM and AI cloud solutions, has teamed up with LuckyDays– part of the L7 Entertainment Group, to take their CRM operations to another level.

With the further extension of LuckyDays, the company is focused on new markets and will have an important part in supporting and enabling the delivery of outstanding iGaming experiences for various public customers.

The main priority of LuckyDays is to deliver the best customer service in the market. The integration with Symplify will allow them to optimize their CRM strategies and accomplish that.

What Else Is Important?

Symplify’s single CRM Ecosystem enables real-time integration across multiple different communication channels. This enables LuckyDays to create meaningful relationships with its users and introduce multichannel engagement strategies.

Both intelligent Campaign and Journey builder, created by Symplify, will allow LuckyDays to drive player engagement while maintaining safety on the global level. Player protection is a key foundation of the business features accessible via the Symplify solution will regularly enhance the capability of supervising and detecting problem gamblers. In addition, they will be able to benefit from innovative AI solution that enhances marketing spending and boost the overall lifetime.

From the Media

Speaking on the latest move, Symplify CEO Robert Kimber said:

“L7 Entertainment’s brand LuckyDays has been growing rapidly with recent product launches in Sweden and Ontario. We are excited to be able to support this expansion with our CRM expertise, ensuring LuckyDays players are getting the most value from their customer experiences”.

A LuckyDays spokesperson notes that since the recent market launches, they have made a significant effort to enhance and tailor their service and meet new user expectations. With Symplify, they are looking forward to incredible engagement with the audience, providing them with what they want in real-time.

More About the Company

Symplify is a cloud service company, focused on simplifying essential business needs. Thanks to their support, the companies can increase their revenues while decreasing workload. Based in Stockholm, Sweden, with offices in Canada, Denmark, Hong Kong, and Malta, the company provides cloud solutions for Marketing Automation, CRM & CRO.

It has 20 years of experience in creating simple user experiences. Some of its clients are Klarna, Mr Green, Harper Collins, Danske Bank, Bonnier Publication, and SATS. The brand’s communication suite includes 8 channels of communication - email, SMS, Web Push, App Push, Social, Dynamic Web, Print, and Voice.

Source:

 “LuckyDays Lifts its CRM to the Next Level with Symplify”, news.cision, November 28, 2022.

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