Mansion Group's Online Casinos Obtain Republic of Ireland's Gaming License

Mansion Group – online gaming operator behind staple entertainment places of purveyance such as MansionCasino, Casino.com and Slots Heaven – has announced that they have secured Ireland's iGaming license, which makes it possible for them to conduct sports betting and casino gambling services in this country.

In addition to aforementioned brands, MansionBet sportsbook will be also making its way to Ireland's operators and punters. In the coming year, and following this Irish launch, Mansion Group is intent on launching their own brand of online gaming on other markets as well.

Ireland is a Tough Nut to Crack

As Mansion Group's chief executive, Karel Manasco, says:

“We recognise the size of the competition (in Ireland), but with over 15 years’ experience in the industry and strong brand recognition, I believe we have the knowledge, paired with an impressive product to succeed.”

The launch of Slots Heaven, Casino.com and MansionCasino comes hot off the heels of Mansion's extension of kit sponsorship deal with Premier League club AFC Bournemouth. The company was Bournemouth's official shirt sponsor since the 2017/18 season – their M88 brand, oriented towards Asian market, is the one appearing on player's kits. The core Mansion brand will be appearing on sleeves of the shirts for the 2019/20 season.

The Irish market, although quite attractive to operators and gaming companies, has been going through a period of uncertainty as it currently overhauls the regulatory framework for its gambling market. Next year it will introduce a new regulatory body.

Mansion's New CasinoClub

In other news, the brand has also announced the inception of a new CasinoClub! The debut of this gamification reward program will be, for the time being, reserved exclusively to Casino.com and the company boasts that it is “unique, real-time and innovative.”

The scheme was developed by Captain Up and it “features 450 daily and 200 themed challenges” that make it possible for players to earn coins, badges, trophies and more in any of them.

Mansion's director of product, Avigail Nir, said:

“The launch of CasinoClub has been a key project over the past year. It allows us to connect with our customers on an unrivalled level, by giving them instant rewards for their loyalty, and customising the way they play. We are confident the club will be a success in keeping our customers engaged and strengthening the Casino.com brand name.”

Adds Uri Admon, Captain Up's CEO:

“We are delighted and honoured to collaborate with an industry leader such as Mansion, supercharging the player journey, offering real-time in game rewards, notifications, challenges, and much more; creating a personal and rich gaming experience across all channels.”

What the Players Are Gaining

The coins that player win can be spent on more than 100 items: bonus spins, VIP items, super spins and even cash. CasinoClub also has the ability to reward loyal users, optimize the user journey and promote commercial messages in real-time as well as in game itself.

Source:

“Mansion Group lands Irish license”, igamingbusiness.com, June 3, 2019.

“Mansion confident CasinoClub will raise engagement”, casinobeats.com, June 3, 2019.