Melco Resorts Becomes Official Gambling Partner of Manchester City and Yokohama Marinos

Gambling operator, Melco Resorts and Entertainment and City Football Group (CFG), have penned an exclusive and historic multi-year agreement that will see a brand-new gambling and betting sponsorship formed between two parties.

Specifically, two football clubs belonging under CFG's administration – England's Premiere League Champions Manchester City and Japan's Yokohama Marinos – will benefit from this partnership the most, as the casino resort operator will become their official partner.

Football As a Force of Good

Melco will be working with both clubs on organizing and hosting a number of events throughout Japan and general region of Asia...

...and its logo will be printed in Yokohama team's kits. City Football Group's senior vice president of partnerships, Damian Willoughby, reaffirms that his brand is also committed to using football as a force for good and are excited about Melco's new community football programme in Japan.

“We are delighted to welcome Melco into the City Football Group family. Melco and Manchester City share a common approach to have entertainment at the heart of everything we do, providing great experiences for our fans and visitors,” added Willoughby.

Sharing Values

Yokohama Marinos president, Ryoji Kurosaw,a also stated:

“It is a great pleasure to establish a new top-partnership between Melco Resorts and Entertainment Japan, City Football Group, and Yokohama F Marinos. We appreciate this opportunity from the bottom of our hearts.

Melco Resorts and Entertainment provides one of the best leisure and entertainment in the world, and I believe that one of our club philosophies, to create joy and excitement shares the same value with Melco’s business.”

Kurosawa went on to add that co-creating a form of entertainment which makes all the fans more exhilarated is a key objective and that it is also a great pleasure to be able to get a tremendous support from Melco in highly recognized grassroots community service activities.

A Lot in Common

Remembering that Melco's connections to Japan run deep...

...chairman and CEO of Melco Resorts and Entertainment, Lawrence Ho, reminded that the company has been doing business there for more than twelve years. He said that being able to support Marinos in their community programmes is an exciting opportunity.

“Building successful teams and successful partnerships have a lot in common. At Melco, we look for shared ambition and 21st century values. And in Manchester City and Marinos we have found perfect partners, businesses that excel at entertaining whilst putting community first.”

All Part of a Wider Plan

Since a decree that legalized casinos was put in motion last year, Japan was working hard on moving forward with an integrated resort launch...

...Due to be finished by 2024 or 2025, the heated race has many candidates for opening one of three resorts, both domestic and foreign – and Melco is one of them.

This new agreement is the latest step in the right direction for a company that recently announced a deal with Crown Resorts which was also planned in order to boost their hopes of acquiring one of IR licenses in this Asian country.

Melco has also launched a EuroJapan Cup https://lcb.org/news/galaxy-entertainment-to-sponsor-annual-eurojapan-cup-soccer-event-after-a-two-year-deal-is-signed (as a title sponsor), whose inaugural iteration was a big success.

Source:

“Manchester City and Yokohama enter Melco agreement”, casinobeats.com, August 5, 2019.