Meridianbet Receives Authorization For Belgian Casino Operations

Meridianbet, a sports betting and gaming operator owned by Golden Matrix Group Inc., has secured regulatory approval to expand its activities in Belgium through the acquisition of a B+ online gaming license. The authorization allows the company to introduce online casino products in the country beginning in January 2026, marking a significant extension of its existing footprint in the Belgian gambling market.

The newly issued license, identified as B+ 4016, enables Meridianbet to operate a full-scale online casino platform. This includes slots, table games, and automated live games. The casino offering will operate alongside the company’s established sports betting business in Belgium, where Meridianbet has maintained a presence for seven years under separate licensing arrangements. The new approval allows the company to broaden its scope while maintaining a clear distinction between sports wagering and casino operations.

Belgian Regulation And Market Structure

Belgium remains one of Europe’s most tightly regulated online gambling jurisdictions. The regulatory framework features detailed licensing processes, strict compliance obligations, and extensive player protection requirements overseen by the Belgian Gaming Commission. Operators must meet ongoing standards related to responsible gambling, data security, and operational transparency to maintain approval.

Market data highlights both the scale and competitiveness of the Belgian online gambling sector. In 2023, the country’s online gambling market produced €944.6 million in gross gaming revenue, reflecting year-over-year growth of 18%. Online casino activity accounted for €455 million of that total, an increase of 20.2% compared to the previous year, making it the largest segment within the online gambling space.

Despite the number of licensed operators, market concentration remains high. Ten companies accounted for 94% of all online wagers, even though Belgium had 24 active license holders during the year. This concentration underscores the challenges facing new entrants and expanding operators seeking to establish meaningful market share within a mature environment.

Expanded Product Offering Planned For 2026

With the B+ license in place, Meridianbet plans to launch a dedicated online casino platform designed specifically for Belgian players. The company will introduce casino content that complements its existing sports betting services while operating under the regulatory separation required by Belgian law.

The online casino platform will incorporate proprietary technology developed by the company. Meridianbet intends to deploy its AI Casino Recommender, a system that evaluates player behavior, preferences, and demographic indicators. The technology delivers real-time game recommendations tailored to individual users, with the aim of improving engagement while operating within regulatory guidelines.

Positioning Within A Mature European Market

Belgium’s status as a mature and highly regulated market presents both opportunity and operational complexity. Strong revenue growth in recent years highlights sustained consumer demand for online gambling products, particularly casino games. At the same time, the dominance of a small group of operators increases competitive pressure for companies expanding their offerings.

For Meridianbet, the B+ license represents a strategic step that builds on its long-standing sports betting presence in Belgium. By adding online casino operations, the company positions itself to participate more fully in the country’s largest online gambling segment while adhering to one of Europe’s most demanding regulatory regimes.

Source:

“Meridianbet (GMGI) Secures Belgian Online Casino License”, Press Release, December 22, 2025

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