It has been a year since the trailblazing and notorius Metal Casino launched on GiG’s technical platform, and this time the hub is getting ready to integrate the aggregator’s sportsbook services. Basically, the agreement represents an extension to the original contract, whereby the next phase is planned for the first half in 2019.
After several strategic announcements in the past few weeks, including the company’s very first games deal, re-boot of Thrills, Trustly’s Pay N Play invention, and release of in-house developed products, the GiG Core platform has once again proven its capacity to provide a successful casino model by introducing sports betting to its players.
‘All In For The Fans’
Staying loyal to the supporters and customers is what the casino is all about according to Clas Dahlen, spokesperson and chief marketing officer. He also said:
“Metal Casino once again delivers on our brand promise, “All in for the fans”, by adding a new playground to our community. Metal and Rock fans enjoy both music and sports, which makes this launch a safe bet within our vertical strategy.
With a loyal fan base and earned brand love we hope to increase our superb conversion numbers even more entering the sport arena and new markets.”
Supporting The Expansion
Extending the partnership with Metal Casino is what the director of sports at Gaming Innovation Group, Endre Nesset, is very excited about, since bringing cutting-edge technologies and flexible gaming services to the market through its affiliates is what the industry is constantly craving for:
“Metal Casino is an existing customer of GiG and we will continue our successful collaboration to create an outstanding betting experience for its users and grow the sports betting vertical together.”
Sharing Not Only A Good Taste In Music…
The team behind one of the most unconventional betting platforms consists of experts, metal lovers and long-time colleagues. Some of the brand’s ambassadors are Grammy winning singers and songwriters such as Ozzy Osbourne, Scott Ian, Gary Holt, David Ellefson, Nita Strauss and other…
Although it launched in 2017, the owners spent approximately 30 years in music, gaming and other tech companies such as Microsoft, Spotify, Universal Music, Mr Green, Apple iTunes before uniting under one flag…
Their partners from GiG, on the other side, have been sharing products and utilities in the entire value chain of the iGaming landscape since 2012. Their vision ‘to make it fair and fun for all’ is connecting like-minded operators, suppliers and users all over the world, manufacturing the best possible casino exposure and premium quality service.
Source:
“Gaming Innovation Group extends deal with Metal Casino to provide sports betting services”, totalcrypto.io, October 25th, 2018.
jade
5 years ago
Of course I don't play there, but I am a real fan of the music and love many of their ambassadors. It looks like it's doing great and improvements ad upgrades are being added all the time. Good job guys! One of these days, I might even be able to play at this casino. Looking forward to it!!
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BralasLT
5 years ago
As a fan I must admit that I’ve been waiting for an upgrade of the platform for a long time, because GIG announced a sequence of innovations, including the recently launched slot Wild Reels… great addition!
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