Microgaming and DoubleUp Group Reach a Content Agreement

The renowned slot developer Microgaming has joined forces with DoubleUp Group to deliver world-class content to grow the group’s flagship online casinos.

The latter entity will launch their new flagship brand, Doggo Casino, which promises “a premier gaming experience that is designed to be super-intuitive” to punters.

A New Flagship

Doggo Casino will be a part of Microgaming’s leading aggregator platform that will deliver the access to the hundreds of their top titles to this group. These are all exclusive, groundbreaking new games from the software supplier’s network of independent producers.

DoubleUp launched in 2020 in the Netherlands. Since then, they have quickly expanded into a Malta Gaming Authority-based team. They make online gaming products with staying power and are nailing the quality and functionality as their brand drivers.

The result? A “seamless glide through a site that champions the user experience.”

The Perfect Partner

Microgaming’s Chief Operations Officer, Andrew Clucas, said: “DoubleUp Group is entirely focused on providing a retention-focused player experience which makes Microgaming the perfect partner for them The Doggo Casino audience will not only have instant access to our new and exclusive content released each month but also hit titles from our awesome partner studios. DoubleUp Group has a great future ahead and we are excited to be part of their journey.”

DoubleUp Group’s Managing Director Ale Rallo added that while there are numerous competing online gaming providers, neither is as perfect to be the company’s partner as Microgaming is, because their “mammoth status” and incomparable game portfolio make sure that player engagement and longevity are all there.

On Air Entertainment

Microgaming has unveiled the On Air Entertainment’s live suite via their premium platform.

The brand, formed quite recently in January this year, is based in Riga, and supplies Baltic country operators with content.

John Coleman of Microgaming has praised the young talent of this company, saying that On Air “represents a new evolution of live casino gaming, possessing all the experience, talent, and passion required to innovate in the live casino space.”

On the other hand, On Air is looking forward to having access to unrivaled customer and market reach.

Source:

“Microgaming doubles up with new casino partnership”, Microgaming PR June 14th, 2021