Microgaming Goes Live with Staff-Inspired EmotiCoins

August 5th, 2017
Back Microgaming Goes Live with Staff-Inspired EmotiCoins

Microgaming is jumping on the emoji bandwagon, having recently gone live with its latest EmotiCoins slot, an innovative release which was developed by the brains of its staff. There’s no shortage of emoji-inspired entertainment as of late, so it’s no surprise that one of the top providers in the gaming industry has unveiled its own take on the growing fad.

It all started with a pitch from staff members, PR Manager, Anna McChesney, and Rob Mercer, part of the Enterprise Solutions Team, at the Microgaming Idea Factory. The idea ended up receiving The Spark Award 2017 for its creativity.

“As a marketer, to me the use of emoticons in social media and communication is fascinating; they have essentially become a universal language! 92% of the world’s online population use emoticons, so developing a themed game would automatically target the demographic of our operators’ players,” commented, McChesney.

The game idea got a head start with instant backing from the Business Intelligence team, which aided in recommending successful game features that would appeal to frequent emoji users. Following the early stages of the idea process, the game was officially announced at the staff Christmas party back in December.

Mercer added, “It was amazing to see what they did with the research and background we developed. We really love the completed game!”

Today, the award-winning idea has grown into a reality, complete with impressive graphics, ample features, and a great soundtrack to boot! Look out for two enticing wild features, which can be activated during the base game and free spins. Players can also count on seeing plenty of their favorite emoticons across the gaming screen, including staples such as the winking face, tears of joy, and the kiss.

Check out the preview:

Head of Innovation Strategy at Microgaming stated, “We are super excited to be taking live the first game concept driven from the Idea Factory by staff members who would ordinarily not be involved in game conception. And it’s a great game to be our first – the game studio did a fantastic job.”

The game is currently live across Microgaming and Quickfire platforms for desktop and mobile. Play for your chance to win up to 92,000 coins!


“Microgaming launches online slot pitched by staff”, microgaming.co.uk, August 2, 2017.

“Players can also count on seeing plenty of their favorite emoticons across the gaming screen”

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