MiFinity Strengthens Asian Market Presence with New Payment Options

MiFinity, a global eWallet provider catering to merchants and consumers, is expanding its reach in Asia by introducing additional local payment solutions. The company has recently launched Rabbit Line Pay in Thailand, along with LinkAja and direct bank transfers in Indonesia. More payment options are expected to be introduced throughout 2025 as part of MiFinity’s commitment to supporting Asia’s rapidly growing digital economy.

Recognized as a preferred payment partner for businesses entering new markets, MiFinity offers secure, fast, and fully compliant transaction solutions. Its eWallet has gained significant traction in Asia, with a steadily increasing user base engaging in digital transactions across various sectors. By offering these payment solutions, MiFinity aims to help businesses improve conversion rates, enhance customer satisfaction, and build trust among consumers in the region.

Expanding Payment Solutions for Merchants and Consumers

Paul Kavanagh, CEO of MiFinity, highlighted the importance of this expansion, stating: “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region. By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged eWallet users, ensuring they have access to the payment options that best suit their needs.”

‘’With a highly engaged and rapidly growing user base, MiFinity eWallet users in Asia are actively transacting across a variety of digital services’’

Asia’s digital payments sector is experiencing rapid expansion, fueled by increasing smartphone adoption, improved financial accessibility, and the growing demand for digital services. Market research indicates that Southeast Asia alone has over 350 million digital wallet users, with eWallet transactions expected to account for a larger portion of online payments in the coming years.

For businesses seeking to enter these fast-growing markets, offering reliable, locally preferred payment methods is crucial to customer acquisition and retention. MiFinity’s integration of Rabbit Line Pay, LinkAja, and direct bank transfers equips merchants with the necessary tools to access these opportunities, ensuring smooth and secure payment experiences tailored to local preferences.

Ongoing Expansion Plans

The introduction of Rabbit Line Pay, LinkAja, and Indonesian bank transfers is the latest step in MiFinity’s growing presence in Asia. Looking ahead, the company has scheduled additional payment method integrations for 2025, aligning with the rising demand for digital wallet transactions and alternative payment solutions. As the digital economy continues to evolve, MiFinity remains committed to expanding its offerings, empowering businesses to connect with new customers and provide secure, consumer-friendly payment experiences across diverse Asian markets.

Source:

‘’MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment’’, mifinity.com, March 11, 2025.