B2B provider, Nektan, has officially gone live with a new brand in its collection of online casinos. Previous offerings include Jackpot Fruity, Cheeky Riches, and Fruity King. The latest addition, however, is the German-focused casino, Vegas Baby! There’s something unique about this newest offering as well— it’s the first to go live with the provider’s front end, fully functional in the German language.
The move follows efforts from the brand to expand country-specific contributions, allowing operators to offer sites in local dialects. The country-specific characteristics extend to customer relationship management (CRM), run by its latest partner CRM agency, Newlette. Additionally, the new implementation serves as a response to client demand and serves as a step toward global expansion.
With the new casino marking the first of its kind, this is only a primary step for Nektan. In fact, the provider plans to deliver a total of ten German language localized online casinos before the year comes to a close! German is the new focus, as the brand has several sites in both English and Swedish under its belt. More countries are expected to be added to the mix by the beginning of next year.
Commercial director for the brand, Claire Osborne, commented, “It is important that our casinos are able to truly engage players and enable their employees to work in the local language. We are committed to providing this service in a growing range of markets.”
“Following the launch of Vegas Baby in German, we look forward to shortly announcing further details on more country localisations, as we expand this strategy to incorporate other key and emerging markets,” she continued.
“Vegas Baby to Become First Casino to Launch Nektan's New German Market offering", nektan.com, November 2, 2017.