Neosurf and BridgerPay Join Forces to Advance Online Payments

Neosurf, a leading name in digital cash payment systems, has announced a strategic partnership with BridgerPay, a top-tier provider of payment orchestration technology. This collaboration, unveiled on September 15, 2025, marks a key step toward enhancing the flexibility and efficiency of online transactions for merchants and customers alike.

Combining Neosurf’s strength in converting cash into digital payments with BridgerPay’s advanced payment infrastructure, the alliance aims to deliver a streamlined and secure experience for end-users while opening up new avenues for operators to tap into underbanked and cash-first markets.

Bringing Seamless Checkout and Expanded Options to Operators

At the core of the partnership is the seamless integration of Neosurf into BridgerPay’s existing orchestration platform. With BridgerPay offering pre-built connections, unified analytics dashboards, and a fully agnostic system that adapts to any setup, Neosurf’s solutions will now be available directly at checkout for the platform’s broad network of clients.

“Like Neosurf, BridgerPay is a company that’s fully committed to improving the online payments experience not just for operators, but for their customers as well,” said Andrea McGeachin, Neosurf’s Group CEO. “By teaming up with them, we’ll be able to ensure that Neosurf is seamlessly integrated into their clients’ checkouts as a payment option, giving bettors even more freedom over how they deposit.”

McGeachin emphasized that the collaboration will improve access to Neosurf’s trusted payment method for users who rely on cash, enabling instant, secure transactions in a frictionless online cashier experience.

A Smarter Approach to Failed Payments and Customer Retention

One of BridgerPay’s standout features, Bridger Retry™, is a game-changer for online merchants. It recovers up to 30% of soft-declined card payments by rerouting them to fallback providers automatically—without affecting the user journey. This function, now paired with Neosurf’s cash-friendly payment method, enhances customer satisfaction while boosting conversion rates for operators.

With BridgerPay already offering access to hundreds of payment providers through a single integration, adding Neosurf to the ecosystem further strengthens its value proposition by catering to players who prefer to use physical cash in their digital transactions.

Matthew Boundy, PSP Partnership Manager at BridgerPay, welcomed the move: “We’re delighted to partner with Neosurf. Their cash-to-digital payment solutions will play an important role in helping our clients reach and engage new customers across a wide range of markets. Offering a service that reduces operators’ transaction costs, supports responsible gaming and AML best practice and provides a frictionless user experience to customers, they’re a key partner for us and will add enormous value to our clients.”

Laying Groundwork for Long-Term Global Growth

Though the partnership initially covers Europe, both Neosurf and BridgerPay see broader potential ahead. The two companies intend to expand into additional markets and will collaborate closely on joint technical developments, aligning with shared goals of innovation, compliance, and user-centricity in the digital payments space.

The partnership combines Neosurf’s commitment to responsible gaming and AML support with BridgerPay’s data-driven orchestration tools, setting the stage for a payment ecosystem built for scale, safety, and service.

Source:

“Neosurf and BridgerPay announce new strategic partnership”, Press Release. Sep 15, 2025.