NetEnt and ReelPlay Conjoin Franchises InfiniReels and Infinity Reels

April 28th, 2020
Back NetEnt and ReelPlay Conjoin Franchises InfiniReels and Infinity Reels

Authors of entertaining games Buster Hammer Carnival, Hypernova Megaways, El Dorado, Atlantis Megaways and Giza, ReelPlay, are teaming up with a premium Swedish supplier of digitally distributed systems, NetEnt.

The leading providers have signed an agreement to strengthen their rights regarding exclusive franchises Infinity Reels and InfiniReels, introduced in many video slots launched in 2019/2020. This move is vital to securing a continuous rollout of exceptional gaming solutins to casino operators, such as the abovementioned titles and upcoming Gods of Gold InfiniReels, scheduled for May 14th.

A Joint Initiative

As stated in the official press releases, both parties will work together to extend and protect their respective franchises of Infinity Reels and InfiniReels. Bryan Upton, director games at NetEnt said:

“In light of both companies independently following similar ideas, it made sense for us to come together to reinforce our unique propositions in a highly competitive market. I would like to commend and thank ReelPlay for their innovative approach and for working together with us in these dynamic times.”

The partnering company and its chief commercial officer, David Johnson, are happy to confirm a long-term collaboration with an established and international pioneer of software development such as NetEnt.

Formerly known as Chance Interactive, the Sydney-based producers of games in different styles continue to deliver profitable, memorable and re-playable slots in 2020, after a short rebranding phase throughout 2018. The company’s goal has remained unchanged over the years, offering an even greater and far-reaching exposure thanks to “kick-ass games” as well as competitive collaborators.

ReelPlay is an active associate of world-renowned operators in many verticals such as Betsson, PokerStars, William Hill, Svenska Spel, Kindred, Rank Group, Slots Million, VideoSlots and many others.

The studio is also collaborating on various development projects with NextGen Gaming, Lightning Box, GamesLab, Big Wave Gaming, Prime Craft and Boomerang Studios, a 2018 established provider of hit games Wild Esqueleto, Dragon Carnival, Fruit Gemz, Spin Warrior, Skylantis and Wild Joker Stacks.

A Focus on Gameplay

NetEnt’s upcoming video slot Gods of Gold INFINIREELS is scheduled for May 14th, and it takes all players on a journey to the Kingdom of Mesopotamia. The storyline is inspired by a tomb that has recently been unearthed in search of magic, mystery and hidden treasures.

By incorporating the new mechanics, this high volatility game is capable of increasing its reel configuration. Constructed as a 3x3 grid, Gods of Gold contains a minimap to guide all players and mark the layout of the play area.

The bigger the reels during play, the greater the chances of triggering kingly wins. There are also wilds, re-spins, Multi-Slams, complimentary rounds and retriggers involved. Traditionally, NetEnt has adapted gameplay for mobile devices to deliver a fantastic performance every step of the way.

On April 23rd, the Swedish supplier bolstered its catalog with Gorilla Kingdom, a take on the jungle genre, featuring 1024 bet ways and bewitching mechanics known for delivering simplistic gameplay thanks to Symbol Transforms and Extra Rounds. This 5-reel slot comes with a moderate variance that is designed to appeal to a broad market range.


“Reelplay and Netent Agree IP Partnership”,, April 27, 2020.

“upcoming Gods of Gold InfiniReels, scheduled for May 14th”

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