NetEnt Shines at ICE Totally Gaming

February 11th, 2018
Back NetEnt Shines at ICE Totally Gaming

One of the leading casino game developers of today, NetEnt, made the most of this year's ICE in London where they showcased in a truly spectacular manner just how and why they keep going from strength to strength in the iGaming business. On their stand, they've demonstrated and displayed a whole range of new products that contained some remarkable advancements that will set the bar in the industry. Brand new blockbuster games, Virtual Reality and a string of live casino titles were just some of those products.

The one pioneering moment that is sure to be a game changer worldwide is the introduction of the world's first web VR slot game! The honor of being the premiere fully playable VR slot game goes to Gonzo's Quest – now also known as Gonzo's Quest VR. The game – a full omni-channel experience - can still be played through the web browser while operators and players need not worry about additional integration or download tools and apps. Players can simply log into the casino, click on the VR button and plug in their VR helmet to enter Gonzo's world. The game will officially go live this summer.

Company CEO, Per Eriksson, commented: “As a first-mover in virtual reality (VR), NetEnt has been at the forefront of igaming’s application of the technology since revealing its plans for VR in 2016. NetEnt is continuously investigating in new ways of developing and distributing games and firmly believes VR has the potential to be an important channel in the future.”

ICE was also a great opportunity for supplier to familiarize visitors with their brand of movie blockbuster slots. On display were the already released Jumanji as well as two upcoming releases: Vikings, based on the hit TV series, and Narcos.

During the first day of the event, the company also showcased their brand new multi-table live casino gaming concept that is initially available via its partnership with Mr Green!

Another valuable novelty is the first and, at this moment, the only one media buying programme in the iGaming industry that it developed in cooperation with Ve Global. This programme will make it possible for operators to gauge their marketing activities with more precision, thus adjusting the effectiveness of their marketing on the go. This is achieved through the combined global data provided by NetEnt and Ve's Demand Side Platform which allows for a finer level of player personalization and the targeting and boosting of brand-awareness.

Finally, NetEnt made another great commitment to the cause of responsible gambling by partnering with the Gambling Therapy charity for the launch of their new website funded by NetEnt and now containing an improved tool with advice and support for those affected.

To round off the entire NetEnt's performance at ICE, Erikssen concluded: “With such a wide-ranging exhibition of superior products and services we are showing NetEnt’s versatility and value across multiple business areas. Furthermore, we are pleased to be able to use this high-profile occasion to underline the importance of responsible gaming to NetEnt and the wider industry. We are firmly committed to ensuring the highest levels of fairness, player protection, and security.”


“NetEnt displays strength and breadth of products and services at 2018 ICE Totally Gaming”,, February 7, 2018.

“Gonzo's Quest – now also known as Gonzo's Quest VR”

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