William Hill is set to launch a new football campaign highlighting its In-Play Betting, Priority Access Card and Cash In My Bet products.
The "Take Control" campaign was put together by UK creative agency Bark&Bite and involves three 30 second television adverts and includes social and online media, radio, retail and print exposure.
The first advert, airing on Sunday, will focus on In-Play Betting while the September and October ads will focus on the other products.
William Hill's head of campaigns, Peter Spiers, said that the featured three products give punters the power to take control of their football betting experience.
“These innovative products, coupled with the impending launch of our next-generation web-platform, will allow our customers to enjoy the ultimate betting experience,” he said.
The New William Hill TV Advert – 'Take Control':