North Carolina Approval Opens Door for BETER’s Setka Cup

North Carolina has approved BETER’s sports wagering content, allowing the provider’s Setka Cup table tennis tournaments to enter the state’s regulated market. The decision expands betting options for licensed operators while extending BETER’s US footprint.

The approval was issued by the North Carolina State Lottery Commission and brings the total number of US states where BETER operates to six. The provider is also active in New Jersey, Florida, Indiana, Iowa, and Colorado. With this clearance, BETER can supply its Setka Cup product, including live streams and live data, to operators in North Carolina for the first time.

Initial Launch And Market Access

Setka Cup is already available to players in North Carolina via bet365, a long-term partner of BETER. The provider confirmed that more operator launches are expected soon, which would broaden access to the product across the state’s wagering platforms.

The Setka Cup consists of frequent table tennis matches designed to support in-play betting. Through this approval, BETER can deliver a full package that includes live video coverage, real-time data feeds, and odds, all integrated into sportsbook platforms operating under North Carolina regulations.

Content Scale And Monitoring Framework

Beyond the Setka Cup, BETER supplies a large volume of betting content across esports and sports. The company delivers live streams, data, and odds around the clock, covering more than 700,000 events each year. Operators can access up to 50 betting markets per event, with BETER stating that its products generate an average margin above typical market levels.

Oversight forms a central part of the company’s operations. Every match is supervised by BETER’s dedicated Integrity team, which monitors events to ensure compliance with transparency standards and fair play rules. This framework has supported the company’s approvals in multiple regulated jurisdictions, including its latest entry into North Carolina.

Company Perspective on US Growth

Gal Ehrlich, CEO of BETER, said: “In 2026, BETER has ambitious plans for the US market, where we are already seeing high demand for our fast-betting content across all states we have gone live in over the last couple of months.”

He added: “Demand for fast-betting content is only going to rise, and we are committed to delivering the best experiences for players, with integrity used as the foundation of our products and solutions.

“We are thrilled to have secured approval in North Carolina and look forward to operators and their players enjoying the thrilling experiences offered by our sports products.”

Valeriia Tarchynska, Chief Legal Officer at BETER, said: “Securing approval to launch in North Carolina is another testament to our commitment to meeting the standards set in regulated markets across the world, including the US.”

She added: “The US is a complex market where regulations differ from state to state, but we have a talented and experienced team to navigate this.”

Looking ahead, she said: “BETER is now approved in several US states, with many more on our roadmap, including Ohio, Kentucky, Arizona, and others. As demand for 24/7 content grows drastically, we are dedicated to meeting it in as many regulated US states as possible.”

Source:

“BETER enters sixth US state with North Carolina approval”, Press Release, January 13, 2026