Novibet has expanded its online casino offering in Greece through a new partnership with Octoplay, adding a range of casino games to its regulated platform. The launch strengthens Novibet’s local presence while supporting Octoplay’s wider plan to grow across licensed European markets.
The agreement brings Octoplay’s game portfolio to Greek players as Novibet continues to broaden its casino catalogue. Greece represents a key market in Southeastern Europe, and the rollout aligns with Novibet’s focus on enhancing its platform through carefully selected content providers operating within regulatory standards.
Expansion Strategy Takes Shape in Greece
For Octoplay, the collaboration adds another regulated jurisdiction to its expanding European footprint. Since launching operations, the supplier has secured active licenses in numerous regions, including the United Kingdom, several European countries, North America, and Brazil. The Greek market entry forms part of a growth trajectory achieved in less than three years.
“The current Greek launch with Novibet demonstrates the momentum of our European expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “Adding Greece to our portfolio of regulated markets reinforces our strategy of rapid growth across Europe, bringing our premium content to new player audiences throughout the continent.”
Novibet views the partnership as a continuation of its strategy to improve its casino platform while operating within Greece’s regulated environment.
“Our partnership with Octoplay marks another important step in Novibet’s ongoing commitment to delivering next-generation gaming experiences,” says Fotini Matthaiou, Executive Director of Casino at Novibet. “By integrating Octoplay’s innovative portfolio into our platform, we continue to expand the range of premium content available to our players, combining cutting-edge technology with entertainment value. At Novibet, we constantly seek strategic collaborations that enhance the quality and diversity of our offering, ensuring that every player enjoys a personalized, world-class gaming experience.”
UK Partnerships Add Further Momentum
Beyond Greece, Octoplay has also strengthened its position in the UK through a partnership with LiveScore Group. The integration covers LiveScore Bet and Virgin Bet, adding to Octoplay’s existing relationships with several established UK operators. The move reflects a focus on working with both emerging and established brands.
“Partnering with LiveScore Bet and Virgin Bet reflects our success in building relationships with dynamic, high-growth operators across the UK market,” says Ralitsa Georgieva, Business Development Director at Octoplay. “This partnership represents a significant step in our expansion strategy as we continue our commitment to delivering high-quality gaming experiences to players across all regulated markets.”
Dominic Vye, Marketing Director at LiveScore Bet and Virgin Bet, says: “Octoplay's reputation for creating exceptional gaming experiences made them an ideal partner for our platform. Their proven track record of delivering premium content that resonates with UK players aligns with our vision of providing the best possible betting experience.”
With activity spanning Europe and North America, Octoplay continues to build its presence across regulated markets through a growing network of operator partnerships.
Joseph Bard 7 months ago Newbie
Do they actually pay you to play or does it just bring up ads? My problem is I don't mind the ads the problem I'm having is they hide the exit dot or doesn't exist and trying to get out or back to the task is impossible
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