Being part of the dynamic iGaming industry is all about joining forces with other brands, all to upgrade and redefine the player experience. The newest agreement the industry has witnessed is sealed between Authentic Gaming, innovative live roulette specialist, and UK-approved hub Novibet.
As a part of the alignment, the developer will integrate the full suite of studio-based and casino floor-based roulette games with the operator. Thanks to the partnership, punters will gain access to roulette titles broadcast from AG’s innovative ARENA studio.
Nick Bachas, Chief Business Development Officer at Novibet, commented:
“We have been following Authentic Gaming with a great interest for quite some time and appreciate the exciting approach they are taking to live roulette and delivering a superior player experience.”
Not so long ago…
…the operator has added one more brand to its wealthy portfolio. November 2019 brought cooperation with Red Tiger, one of the most renowned slot developers.
Strengthening the Position
The cooperation between Authentic Gaming and Novibet allows the provider to firm its position in the thriving live casino market not only in the UK but also in Greece where it continues to grow in popularity.
Jonas Delin, CEO of Authentic Gaming, said:
“Novibet is a leader in Greece and it is using live casino effectively to grow its brand and customer base where the live vertical is increasingly important.”
Among the releases streamed from the ARENA…
…there are Blaze, Grand, and 24/7 Roulette plus a range of auto wheels. Blaze is a classic roulette game delivered in a sleek environment and with a game show format with a host rather than a traditional dealer.
Moreover, the operator will use Authentic Gaming’s LIVE Banner solution to promote the provider’s live roulette games across its website as well as on external affiliate and media sites.
Delin also added:
“We are thrilled to be contributing to its future growth plans by providing our full suite of live roulette games and we are certain they will be a big hit with Novibet players.”
Great Boost to Land-Based Sector
Apart from this, players will also be able to sit down at real roulette tables located on the floors of some of the most prestigious facilities around the world via Authentic Roulette.
This includes properties such as:
- Foxwoods Resort Casino (USA)
- The Royal Casino (Denmark)
- Casino International (Georgia)
- Bad Homburg Casino (Germany)
- Aspers Stratford Casino (London)
March was also beneficial for AG…
…in terms of strategic agreements, as it tied the knots with Interwetten, giving their customers access to the entire collection of immersive and distinctive roulette variants.
Source:
“Authentic Gaming Strikes Novibet Partnership”, Authentic Gaming press release, May 6, 2020.
alex_k 3 years ago
a lot of casinos are adding new live games, it's always good for players to have a choice
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coolsongss 3 years ago
I don't want to criticize much, but Authentic Live is not the best software at all. Their user interface has a lot of room to improve. And I experience bad connections most often in Authentic Live. What I am worried about is these days many tables are closed due to Covid19 probably. Even though I don't like some points,...
I don't want to criticize much, but Authentic Live is not the best software at all. Their user interface has a lot of room to improve. And I experience bad connections most often in Authentic Live. What I am worried about is these days many tables are closed due to Covid19 probably. Even though I don't like some points, Authentic Live is good enough to enjoy.
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TrufflePiggie 3 years ago
AG’s games totally have luxurious vibes, I’m positive Novibet players will be thrilled with this addition.
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