Nuvei’s Omnichannel Payments Enter UK Gaming Sector

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January 21st, 2025
Back Nuvei’s Omnichannel Payments Enter UK Gaming Sector

Canadian fintech leader Nuvei Corporation has unveiled its state-of-the-art Omnichannel payment solution for the UK gaming industry. Designed to streamline payment processes, the innovative platform bridges the gap between retail and online gaming, benefiting operators and players alike with a unified payment experience.

A Unified Payment Ecosystem

The Omnichannel platform integrates all payment channels, allowing operators to manage transactions through a single API. This simplifies operations, reduces costs, and provides comprehensive insights into player behavior. The analytics feature enables gaming businesses to make informed decisions based on consolidated reporting across all channels.

Players benefit from seamless connections between online and offline gaming experiences. The system's shared card tokenization across channels ensures fluid transitions, while targeted promotions and loyalty programs strengthen player engagement.

Tailored for the UK market, the platform also supports global expansion by incorporating localized payment methods and ensuring compliance in various jurisdictions. Buzz Bingo, a leading UK operator, has already adopted this solution. Sam Bailey, Buzz Bingo's Head of Product Fraud & Payments, highlighted its advantages: “Nuvei’s Omnichannel solution is a real step ahead from our current retail payment infrastructure. We’re an Omnichannel business, and the key benefits...is its diversity as we link our retail environment to our online.”

Enhancing Growth and Global Reach

The UK gaming market launch is a key part of Nuvei's broader strategy to support operators worldwide. Nuvei’s Chair and CEO, Philip Fayer, emphasized the platform’s transformative impact: “By breaking down the barriers between online and offline experiences, we're enabling operators to create more personalized and engaging player journeys.”

In addition to enhancing player experiences, the platform fosters deeper customer loyalty by recognizing existing online users when they engage in retail gaming. This feature allows operators to deploy targeted offers, creating more tailored engagement opportunities.

The solution's flexibility also aligns with broader industry trends. There is an increasing demand for instant digital payments, with many players expressing interest in more efficient payout methods. Nuvei’s offering complements these trends by enhancing user satisfaction and streamlining transaction workflows.

Partnership for Industry Advancement

This launch follows Nuvei’s recent collaboration with Gaming Innovation Group (GiG). Their CoreX player account management platform now integrates Nuvei’s payment technology, enabling operators to optimize payment functionality across global markets. According to Nuvei, this partnership allows gaming businesses to “maximize their revenues and accelerate their growth.”

Nuvei’s commitment to innovation solidifies its position as a trusted payments partner for the gaming sector. With the global gaming industry projected to reach $1 trillion by 2030, the company’s focus on advanced payment solutions ensures its continued relevance in an evolving market.

Source:

Nuvei Expands Omnichannel Capabilities to the UK Gaming Industry, nuvei.com, January 20, 2025.

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