Octoplay Adds StarCasinò to Italy Expansion Drive

Octoplay has extended its reach in the Italian online gaming market after launching with StarCasinò, Betsson Group’s flagship casino brand in the country. The agreement marks the supplier’s third integration with a major Italian operator within four months as the company continues to increase its presence across regulated European markets.

The latest rollout follows previous launches with PokerStars and Sisal earlier in 2026. With the addition of StarCasinò, Octoplay has strengthened its position in one of Europe’s largest gambling jurisdictions while continuing broader expansion efforts in several international markets.

Italian Market Growth Continues

Octoplay entered 2026 with simultaneous launches alongside PokerStars and Sisal in January. Since then, the company has widened its commercial footprint through partnerships in multiple countries, including collaborations with bet365 and BetVictor in the United Kingdom, Luckia in Spain, and Adjarabet in Georgia.

The supplier has accelerated its expansion under the leadership of CEO Ralitsa Georgieva. During her tenure, Octoplay has secured integrations across regulated gaming markets in Europe, helping the company establish relationships with large-scale operators in highly competitive jurisdictions.

“StarCasinò is the third tier-one operator we have gone live with in Italy in the past months, and it reflects the pace at which we are building our presence in one of Europe's most dynamic markets,” says Ralitsa Georgieva, CEO at Octoplay. “Betsson Group has set the standard for a high-performing casino brand in Italy, and the trust they have placed in our content reflects the quality we are delivering across the industry's top operators.”

The agreement gives StarCasinò access to Octoplay’s gaming content portfolio as the operator continues to strengthen its position in Italy’s regulated casino sector.

Betsson Group Expands Content Offering

Betsson Group described the partnership as part of its broader effort to introduce new gaming experiences for Italian players. The company highlighted Octoplay’s product design and gameplay mechanics as important factors behind the agreement.

Fabio Denegri, Business Director Italy at Betsson Group, stated: “In the constant evolution of gaming, our priority remains the introduction of content that stands out for innovation and performance. Welcoming Octoplay means injecting pure energy into our offering: their titles are a perfect blend of fresh mechanics and cutting-edge design. We are confident that Octoplay's content will resonate with Italian players, further strengthening our position as a benchmark for innovation in the regulated market.”

Italy remains a significant target market for gaming suppliers because of its established regulatory framework and large player base. Octoplay’s continued expansion there reflects ongoing competition among suppliers seeking partnerships with leading operators.

Supplier Expands Across Regulated Jurisdictions

Octoplay currently holds active licences in 17 jurisdictions worldwide. Its regulated market approvals include the United Kingdom, Italy, Spain, Sweden, the Netherlands, Denmark, Belgium, Finland, Greece, Romania, Malta, Slovakia, Georgia, Brazil, New Jersey, Michigan, and Ontario.

The company has expanded rapidly since launching less than three years ago. Its recent partnerships with operators in Europe, North America, and South America have increased its international visibility as it continues to enter regulated gaming markets through commercial agreements with established brands.

Source:

“Octoplay Expands in Italy with StarCasinò, Betsson Group's Top-Ranked Local Brand”, Press Release, May 19, 2026