ORYX Gaming, a forward-thinking brand, and part of Bragg Gaming Group company has prepared everything for its debut in one of the most competitive and regular markets in Europe. The provider of turnkey solutions is ready to present its products in Italy via the Microgame brand.
Based on the most recent partnership, Egyptian Magic, the first game from Bragg’s new studio Atomic Slot Lab, will be included in the portfolio of games available to Italian players. Going forward, an initial variety of games from ORYX’s suite will be presented with Microgame with more titles to follow. Included will be games such as Respins of Amun-Re, Golden Nights, and Royal Seven, with the addition of other player favorites.
Italy has become the very first country in continental Europe to adopt laws regarding the online gambling industry back in 2006. Now, the country works as one of the largest online markets on the continent with expectations for online gambling revenues of US$2.3 bn in 2022, based on H2 Gambling Capital projections.
On the other hand, Microgame currently has more than 20 years of experience in the sector, and it is one of the most powerful gaming service suppliers in Italy. It offers a full and flexible casino and online betting platform which provides many other brands.
Bragg Gaming has recently entered the UK, Netherlands, Greece, Czech Republic, Germany, and Switzerland and this is yet another step from the provider. Its brand ORYX is an exceptional provider of sportsbook, lottery, and casino solutions.
Reacting to the latest deal, Chris Looney, Chief Commercial Officer at Bragg, said:
“This agreement that will see us enter Italy, the second biggest online market in Europe, is another watershed moment for us and comes several months after we took our content to live in the UK, Europe’s largest iGaming market, underlining our commitment to expand in large and established regulated markets.”
According to his words, partnering with Microgame as Italy’s most influential B2B provider gives them access to different operators in the country, which will allow them to reach people with different preferences. This is an exciting period for Bragg and they will move on with the regular growth in new markets expecting more extension.
CEO at Microgame, Marco Castaldo, said:
“Our goal is to bring first-class entertainment to our players and with ORYX content’s proven popularity, we are thrilled to be the first partner to introduce it in Italy.”
“Bragg’s ORYX Gaming Signs Major Agreement with Microgame for Italian Market Entry”, oryxgaming.com, March 22, 2022.