Content aggregation platform with product integration and smart marketing solutions, Oryx Hub, is adding a multi-product offering from Pragmatic Play. Its parent company, ORYX Gaming, a subsidiary of Bragg Gaming Group, will launch the supplier’s most innovative slots, live casino products, as well as in-game promotional tools, developed to boost player experience and deliver added value.
Oryx Hub already provides access to a gigantic library with more than 8,000 games from 80+ software providers, including Amatic, Aristocrat, Gamomat, iSoftBet, Microgaming, NetEnt, Red Tiger, Wazdan and many other.
Pragmatic Play in Top 10
As part of the agreement, the Hub is aiming to position Pragmatic Play’s digital content into top 10, enhancing gaming engagement and user excitement. With the help of the exquisite promotional tool Enhance, operator will also launch tournaments, prize drops, casino spins, card bonuses and prize multipliers, which are specifically tailored to meet the highest standards in iGaming. Managing director or ORYX, Matevz Mazij, reveals further details about the company’s latest arrangement:
“Since adding Pragmatic Play’s premium multi-product offering to ORYX Hub we have seen a great response from our partners and it is evident that their portfolio of games and promotional tools are a real hit with players. The deal with Pragmatic Play greatly enhances our offering on ORYX Hub and we are very excited about our partnership.”
As stated by Melissa Summerfield, chief commercial officer at Pragmatic Play, the studio is utterly ecstatic about the reception of its cutting-edge content and promo tools onto the iGaming’s leading platform:
“ORYX’s partners include top-tier operators in global regulated markets so this partnership was an obvious choice for us as we continue to expand our business. We are thrilled that our innovative casino titles and promotional tools have been so well-received by ORYX’s partners and their players,” concluded Summerfield.
Stepping up Gamification
In the meantime, a Bragg Gaming Group company is also announcing a new Player Engagement Platform that takes gamification to a new level. This component of the company’s expansion technology will present a number of functionalities for an increased level of customers and playing values. This platform will be powered by Data Analytics in real-time, which collects and analyses the information from a trio of products, such as iGaming Platform, Hub and Sportsbook.
“Knowing the player is not enough anymore. It also matters how the data is used. The ORYX Player Engagement Platform puts data in the right form and makes it easy to use. It enables targeted and personalised marketing, adds a social note to the games and generally improves the player experience off-site and onsite,” said Matevz Mazij and pointed out that both PEP and DAP are compliant with responsible gaming requirements in several different jurisdictions.
Oryx Gaming is licensed in Malta, Romania, Schleswig Holstein, Estonia, UK, Colombia, Sweden and other major regulated markets worldwide. Among the company’s latest releases are also Fruit Love (Gamomat), Reel Bonanza (Golden Hero) and Book of Madness: Respins of Amun-Ra (Gamomat).
Source:
“ORYX Gaming hails success with Pragmatic Play”, oryxgaming.com, February 17, 2020.
BralasLT
4 years ago
This is a major step for Oryx event though its Hub platform already boasts like a gazillion titles. In my opinion, Pragmatic is definitely among the top 10.
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