After broadening reach in Spain through partnership with VERSUS, Pariplay continues its campaign on the American soil by announcing a landmark expansion into New Jersey area. The provider is live in this state for the first time through affiliation with one of the leading US casino operators – Rush Street Interactive.
As part of the Aspire Global Group, Pariplay will bring innovative products to the market, including its Fusion aggregation platform and Ignite Studio development program. The company is looking forward to achieving a new milestone in its ongoing expansion efforts to the United States, as it recently made another debut in West Virginia by securing an interim iGaming supplier license in the state.
A Safe Partner for Positioning in the US
By opting for one of the most trusted and fastest-growing online casino and sports betting gaming companies in the United States, Pariplay Ltd. will allow the Chicago-based enterprise to offer its players a selection of its most impressive assortment of high-quality online casino games.
The launch represents another major breakthrough into the regulated US market and also marks a crucial advancement in the expansion strategy on a global level. Opting for PlaySugarHouse as the supplier’s first online destination in New Jersey will allow it to reinforce and elevate its positioning in the growing US iGaming space. In recent months, the jurisdiction has introduced a vast selection of online casino operators, drawing in a record number of retailers to the changing market.
Rush Street Interactive operates the online division of PlaySugarHouse, which is the state’s most visited iGaming platform that greatly contributes to RSI’s impact on the gaming industry. Be reminded that the brand has won “Casino Operator of the Year” and “Customer Service Operator of the Year” at the 2020 EGR North America Awards as well as “Digital Operator of the Year” at the 2020 Global Gaming Awards.
Proven Hits Continue Down the Road
As reported, Pariplay’s compelling games portfolio will complement PlaySugarHouse’s ravishing catalog of over 750 online casino and live dealer table games with a dynamic collection of titles and offer New Jersey slot enthusiasts a unique array of engaging releases, such as Amazing Riches, Dragons of the North and Wolf Riches. Many of these editions have already proven to be huge hits in the European market, for instance.
President of Rush Street Interactive, Richard Schwartz, said about the important partnership with Pariplay:
“Partnering with Pariplay is exciting as PlaySugarHouse.com players will be the first in the United States to play their games, and it reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible and premiere releases of new games. Given that Pariplay’s high-quality games are already hugely successful in the European market, we anticipate that our PlaySugarHouse.com New Jersey players will also love them.”
Adrian Bailey, managing director at Pariplay, commented:
“We’re delighted to partner with RSI and further our expansion into the regulated US market by going live in New Jersey with them for the first time in Pariplay’s history. Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalogue to serve as an extension of RSI’s existing content.”
Bailey added:
“We look forward to building an enduring partnership with them and exploring how our games resonate with their US players.”
The studio recently added a new game release to its roster – Hot Wild 7s. It is available from 28 January at all affiliate online casinos.
Source:
“Pariplay Announces Landmark Expansion into New Jersey via Partnership with Rush Street Interactive”, pariplayltd.com, February 4th, 2021.
DomLatVit
3 years ago
Congrats, the battles for market share are obviously raging in the US in the midst of the pandemic.
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