Global Aggregator Set to Mark Third State Entry in the United States!

After the recent appointment of Callum Harris as director of partnerships, Aspire Global’s No. 1 aggregator, Pariplay Ltd, has taken another major step in its US expansion.

The leading aggregator and content provider has acquired a provisional license from the Michigan Gaming Control Board, allowing it to launch premium titles throughout the Great Lake State.

Pariplay has already confirmed its intention to go live with a number of major operators in the region.

Unstoppable Growth in U.S.

Acquiring a permit from the MGCB marks an important step in the continuous process of Pariplay’s impressive US growth. Aspire Global’s top-ranking content provider has recently partnered with BetMGMacross multiple states, and it obtained a license to operate in West Virginia in Q3 2021.

To clarify, the company has made its US debut in New Jersey only 12 months ago.

This launch saw Pariplay breakthrough into the regulated US market for the first time ever, marking a crucial advancement in the global expansion strategy. Partnering with one of the major players in New Jersey, PlaySugarHouse, has enabled the company to reinforce and elevate its positioning on the iGaming scene significantly.

Considered as one of the most flexible aggregation platforms in the market today, Pariplay’s Fusion product delivers an array of leading titles, localized content from 70+ suppliers and high-performing engagement tools.

“We are very pleased to be granted our Michigan license in what is an important moment for Pariplay,” commented Adrian Bailey, managing director.

Bailey added that the studio’s concerted effort to grow in the US will keep on thanks to new partners and pending licenses. According to the managing director, this approach continues to generate success for the company and Pariplay can’t wait to get started in Michigan.

Extending Partnerships in LatAm Too

Back in December 2021, the leading aggregator has even extended its successful partnership with Rush Street Interactive in Colombia. As a result, the US-based gaming and betting company launched Pariplay’s vast content library throughout this Latin American country.

The provider’s extensive portfolio of over 120 titles is available to customers in Colombia via the Fusion gaming platform, including localized content designed to appeal to regional players.

Pariplay and Rush Street Interactive have sealed a strong partnership thanks to aggregator’s engaging and entertaining content available in New Jersey at PlaySugarHouse.

The arrangement highlights Pariplay’s popularity in the emerging Colombian market and underlines the company’s commitment to expanding in Latin America.

Source:

“Pariplay continues US expansion with green light to go live in Michigan”, pariplayltd.com, January 21^st, 2022.