Peter & Sons Expands Tonybet Deal in Canada

Peter & Sons has extended its relationship with Tonybet into two Canadian regulated markets, launching its games with the operator in Ontario and Alberta. The September 15 rollout gives Tonybet customers in both provinces access to the studio’s complete portfolio and expands Peter & Sons’ reach in Canada.

The launch builds on an existing relationship between the two companies in the .com market. By adding Ontario and Alberta to that cooperation, Peter & Sons has moved the partnership into two regulated Canadian jurisdictions that form an important part of its plans for the country.

Tonybet has operated since 2011 and has developed its betting and gaming business across several regulated jurisdictions. The brand places emphasis on player protection and responsible gaming. Its offering also includes a broad range of content presented through a modern product designed for straightforward use.

Existing Partnership Moves Into Two Provinces

Peter & Sons described the Canadian rollout as the next stage of its work with Tonybet. The studio had already supplied content to the operator through the .com market before extending the agreement to Ontario and Alberta.

Players using Tonybet in either province can now access the full Peter & Sons catalogue. The expansion increases the studio’s exposure across Canada while continuing a commercial relationship that was already in place outside these two provincial markets.

The company also views the dual launch as part of a longer-term focus on Canada. Ontario already represents an established regulated jurisdiction, while Alberta continues to develop its regulated gaming market. Peter & Sons said the simultaneous rollout across both provinces underlines its intention to maintain a presence as the Canadian market develops.

For Tonybet, the agreement adds the complete Peter & Sons selection to its casino offering in the two provinces. The operator already works across multiple regulated jurisdictions, and the Canadian expansion extends its existing cooperation with the studio rather than creating a new relationship from the beginning.

Full Peter & Sons Catalogue Goes Live

Peter & Sons has built its slot portfolio around a strong visual style and game worlds that use recurring artistic themes and distinctive characters. The studio also places emphasis on mechanics designed to give its releases a recognizable identity.

Through the expanded Tonybet agreement, those games are now available to a wider group of Canadian players. The launch covers the entire portfolio rather than a limited selection, giving customers in Ontario and Alberta access to the same studio catalogue through the operator.

The rollout also adds another regulated-market expansion to Peter & Sons’ international activity. The company continues to increase the availability of its games in licensed jurisdictions, and the Tonybet launch extends that approach into two Canadian provinces at the same time.

Peter & Sons Points to Continued Canadian Growth

Yann Bautista, Founder and Commercial Director at Peter & Sons, said the expansion followed naturally from the companies’ existing work together.

“Tonybet has already been a valued partner for Peter & Sons, so seeing our relationship expand into both Ontario and Alberta is a natural and exciting progression. Canada continues to be an important market for our growth, and we're delighted that players in two leading regulated provinces can now experience our full portfolio through Tonybet. We look forward to continuing this journey together as both our partnership and the Canadian market evolve.”

The comments place the Ontario and Alberta launch within a wider Canadian growth strategy for Peter & Sons. The studio has extended distribution through the same operator from its existing .com activity into regulated provincial markets.

With the launch now live in both Ontario and Alberta, Peter & Sons has broadened its Canadian distribution while Tonybet has added the studio’s full games portfolio for customers in each province. The companies’ existing partnership now covers additional regulated territory in Canada as their cooperation continues.

Source:

Peter & Sons Expands Canadian Presence with Tonybet Launch in Ontario and Alberta, Press Release, September 15, 2026.