Peter & Sons Partners With Novibet

Peter & Sons has entered a new distribution agreement with Novibet, giving the iGaming studio access to selected markets served by the international GameTech operator.

The deal will place Peter & Sons’ casino titles within Novibet’s existing game offering. For the studio, the agreement creates another distribution channel as it continues to build its presence across regulated jurisdictions.

Founded in 2010, Novibet operates through its proprietary technology platform and has developed an international business spanning Europe, Latin America and other markets. The company has more than 1,400 employees worldwide, with major operational hubs in Greece, Malta, Brazil and Mexico.

Peter & Sons Adds Another Distribution Channel

Novibet’s casino operation offers thousands of games supplied by various content providers. Its wider product portfolio also includes a sportsbook covering multiple sports and live events.

Under the new agreement, selected Novibet markets will gain access to Peter & Sons titles. The arrangement adds the studio’s games to Novibet’s international casino portfolio while giving Peter & Sons an additional route to audiences in regulated markets.

Peter & Sons has built its catalogue around art-focused slot games featuring unusual characters and individually developed game environments. Its approach also incorporates recognizable mechanics and storytelling elements into its casino releases.

The partnership will bring those characteristics into Novibet’s casino offering as the operator continues to add content for its players. The companies said the agreement will give Novibet customers access to the studio’s distinctive slot portfolio in the markets covered by the deal.

Executives Outline The Partnership

Yann Bautista, Founder and Commercial Director at Peter & Sons, said the agreement provides another way for the studio to distribute its games internationally.

“Novibet is a strong international operator with a clear technology-driven approach and an impressive presence across several important markets. This partnership gives us another valuable route for bringing our games to new audiences while working with a brand that understands both casino entertainment and local market dynamics. We are excited to see our portfolio go live with Novibet and to continue expanding the reach of Peter & Sons across regulated territories.”

Fotini Matthaiou, Executive Director of Casino at Novibet, said the studio’s content fits the operator’s approach to its casino product.

“Our casino strategy at Novibet is built around offering players not only breadth and quality, but also content that feels distinctive and memorable. Peter & Sons brings exactly that balance, combining original art direction and storytelling with engaging gameplay. This partnership is a valuable addition to our international casino portfolio, and we look forward to bringing its titles to players across selected Novibet markets.”

The agreement gives both companies an expanded commercial connection. Peter & Sons gains distribution through an operator active across several international markets, while Novibet adds another content provider to its casino portfolio.

For Peter & Sons, the partnership forms part of its ongoing expansion in regulated territories. Novibet, meanwhile, will introduce the studio’s titles to players in selected markets as it continues developing the range of casino content available through its platform.

Source:

“Peter & Sons Expands Global Reach Through Novibet Partnership”, Press Release, August 27, 2026