In a significant expansion of its footprint, Play’n GO has taken its acclaimed game portfolio to land-based casino floors for the very first time, thanks to a landmark collaboration with Genting. Celebrating its 20th anniversary, the Swedish gaming provider is entering a new chapter with this strategic rollout across the UK.
Genting Rolls Out BOOM Slots with Play’n GO Content
The move brings Play’n GO’s popular online titles to physical casinos via BOOM Slots—a brand-new cabinet created exclusively for Genting properties. A total of 13 games are featured in this first phase, including fan favourites like Rich Wilde and the Book of Dead, Reactoonz, Honey Rush 100, and Buildin’ Bucks.
The launch follows a successful six-month trial at Resorts World Casino in Birmingham, one of Genting’s flagship UK properties. Now, the rollout is set to accelerate across more than 30 Genting venues nationwide, including London’s largest casino, Genting Stratford. Full deployment is anticipated by December 2025.
Johan Törnqvist, CEO and Co-Founder of Play’n GO, expressed the significance of this moment: “This is a historic day for Play’n GO and the culmination of a vision that both Genting and Play’n GO share – to bring the best of online casino content and features to casino floors worldwide.”
He added: “Play’n GO’s mission is to ‘create innovative and entertaining gaming experiences everywhere’. We are excited to expand the definition of ‘everywhere’ to include land-based casinos for the first time.”
Expanding Horizons for Casino Entertainment
Having started as a mobile-first developer before smartphones even existed, Play’n GO has grown into a major player in regulated online casino markets with over 400 game titles available across 35 jurisdictions. This move into physical gaming spaces represents a bold expansion of its vision.
“The vision for our new land-based business is distinctly Play’n GO flavoured – ambitious, innovative, and meticulously planned to meet the business challenges and opportunities of the future,” said Törnqvist. “We think there is an opportunity for 10s of thousands of cabinets featuring Play’n GO content globally.”
BOOM Slots: Exclusive Entertainment for Genting Players
For Genting, the BOOM Slots rollout offers a competitive edge in a crowded market. As Stuart Armstrong, Product Director at Genting, explained: “Differentiation in a crowded land-based casino sector is vital. The launch of our new and exclusive BOOM slots product gives Genting a compelling gaming experience that no other casino can offer.”
He continued: “Play’n GO’s reputation in the industry is second to none, and through this partnership we’ve been able to witness firsthand their agility and innovation to help bring this product to life.”
Nationwide Launch and Player Promotions
To celebrate the debut of BOOM Slots, Genting is hosting a four-week promotional campaign across participating casinos. Events include bonus point opportunities, tournaments, and prize draws. BOOM Slots are currently live in locations like Newcastle, Luton, and Stoke, with launches scheduled soon for Bolton, Reading, and Wolverhampton.
Genting’s partnership with Play’n GO not only ushers in a new era of slot machine entertainment but also marks a milestone in the convergence of online and offline gaming experiences offering players the best of both worlds.
Source:
“Play'n GO games live in Land-Based casinos”, playngo.com, October 3, 2025
