One of pioneering UK online casinos powered by SkillOnNet, PlayOJO, has one of the most instantly recognizable sonic logos in the country, according to the 2021 SoundOut index.
The brand outranked industry counterparts such as Heart and Asda and other household gambling names.
The Jingle Matters
The 2021 SoundOut Index is a report on the effectiveness of market penetration and overall brand personality of some of the world’s most esteemed sonic logos.
Sonic logos are the jingles and sounds brands use on radio, TV and online advertising to herald their offerings.
On the entire list of prestigious UK brands, PlayOJO is ranked 23rd - one place behind Compare the Market and ahead of Aquafresh, Tesco, TalkTalk and Funky Pigeon. PlayOJO is the best ranked online gambling brand in the list - Foxy Bingo is the only one that also made it to the top 30.
This is the first-ever in-depth review of the industry’s sonic logos. Over 30,000 participants has taken part in the research and they have created more than 1 million words of written reviews and generated over 10 million data points to establish how effectively sonic branding is being used by major organizations.
A Sound Advice
SoundOut has created data and tools that are world-class in order to estimate the effect of the sounds, music and voices brands pick to represent their businesses.
This has the potential to greatly improve the brand’s ROI from the strategic investment point of view in audio branding and sonic marketing.
PlayOJO’s Head of Brand Peter Bennett says:
"We are honoured to feature in the 2021 SoundOut Index and to have outranked some of the biggest brands in the UK as well as our online gambling industry rivals.
This proves that our logo and audio branding has been and continues to be a huge success, forming a significant part of our brand identity and personality. It also shows that our logo is providing an emotional connection for consumers and is triggering the desired association.”
SkillOnNet has recently completed a content distribution deal with PlayOJO that will see this brand become available to players in New Jersey.
Source:
“PlayOJO sonic logo ranked as one of the most recognisable in the UK”, PlayOJO PR, June 1st, 2021
bridgetjones
2 years ago
Deserved! It's recognizable, creative and unique. Glad for them! :)
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Cinderella
2 years ago
Huh! Didn’t know there was a research evaluating this kind of thing.
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