Playson Expands LatAm Reach With PlugNPlay Deal

Playson has signed a global distribution agreement with PlugNPlay, giving operators connected to the aggregation platform access to its casino games across regulated markets. The deal places particular emphasis on Latin America, where Playson is seeking to build on the initial performance of several titles in Brazil.

The agreement allows PlugNPlay’s operator network to access Playson’s catalogue through its platform. Among the games included are 4 Chili Pots: Hold and Win, Sugar Teddy x1000 and Diamonds Power: Hold and Win, which the supplier identified as early performers in Brazil.

New Distribution Route For Playson Content

The partnership provides Playson with another channel for distributing its games internationally. PlugNPlay’s aggregation model enables participating operators to integrate the supplier’s content through the platform rather than establishing separate direct connections.

Cristhian Zito, Head of LatAm at Playson, said: “PlugNPlay’s reach across such a diverse operator network makes this a natural fit. Our titles have already resonated with players in Brazil, and we believe this collaboration will build on that momentum as we expand into new regulated markets.”

PlugNPlay CCO Marcus Oliveira also welcomed the agreement, highlighting the addition of Playson’s portfolio to the platform’s casino offering.

“We’re excited to partner with Playson and welcome their renowned portfolio to the PlugNPlay platform. Their strong reputation across regulated markets makes them a valuable addition to our operator network, both in Brazil and internationally.”

A separate statement attributed to Oliveira described the supplier’s games as an addition to PlugNPlay’s content selection: “Playson’s portfolio features a strong mix of proven-performing content and engaging gameplay, making this partnership an excellent addition to our casino offering.We are committed to delivering first-class entertainment experiences for our players, and integrating games tailored for our markets supports that ambition while strengthening the quality of content available through BetKing.”

Brazil Remains A Key Market

The distribution agreement follows Playson’s expansion into Brazil after the company received certification from the country’s Secretariat of Prizes and Bets (SPA) in early 2025.

Since then, the supplier has established distribution arrangements with Entain, Brazino777, Betano, Superbet, EstrelaBet and Novibet. It has also entered into aggregation agreements with Light & Wonder and Cactus Gaming, adding further routes for its games across Latin America.

The latest agreement extends that approach by connecting Playson with PlugNPlay’s wider operator base while supporting the supplier’s plans for regulated markets beyond the region.

Playson, which is headquartered in Malta and was founded in 2012, develops online slot games and distributes its portfolio through direct integrations and aggregation partnerships. The company operates across 29 regulated markets and works with more than 200 operator partners globally. Its regulatory approvals include licences from the UKGC, SPA, ONJN, HGC, SGA, AGCO, GRA, MinCetur and PAGCOR, alongside a recognition notice from the MGA.

The agreement was announced on 3 September 2026 and adds to Playson’s recent activity in Latin America as the supplier seeks broader distribution for its casino content.

Source:

“PlugNPlay x Playson: premium content for MORE operators”, linkedin.com “Playson”, September