Playson Signs Direct Integration Agreement with Rootz Casino Brands

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October 5th, 2021
Back Playson Signs Direct Integration Agreement with Rootz Casino Brands

Maltese Software Developer Makes Important Breakthrough in Europe

In recent weeks, Playson has presented three new releases – Hot Burning Wins, 5 Fortunator and Eagle Power: Hold and Win. The casino software developer is back at the very beginning of October to officially honor a new agreement about providing its extensive suite to nobody else but Rootz, an innovative platform provider and owner of three online gambling brands.

As reported, the leading industry provider will launch its entire catalog of slots through a direct integration onto the Rootz iGaming platform. The first rollout will include Divine Dragon: Hold and Win, Buffalo Power Megaways and the hit title Solar Queen, as well as other critically acclaimed releases from 2019.

First Deployment on Wildz on Caxino

On October 5th, Playson has officially confirmed the introduction of its market-leading products with the operator’s leading site Wildz, whose launch in 2019 was followed up by a heavily anticipated 2020 entrant, Caxino.

However, Rootz continued to bolster its product portfolio further by unveiling Wheelz in July this year, promoted by a Hollywood legend, singer, producer and businessman, David Hasselhoff himself.

As agreed with the leading game developer, the integration of its impressive suite of games will be complemented with a wide range of promotional tools, such as free spins, jackpots, and of course, network tournaments, made to drive player engagement rates.

On the other side, the operator’s advanced casino software platform will help Playson enhance its reputation across Europe and reach even more players in key markets around the world.

Signing this content deal with Rootz is an exciting step for Playson as the global profile of our products continues to grow,” commented Alex Ivshin, CEO of Playson.

According to Ivshin, all three brands have easily captured the imagination of players since the launch, offering them “a slick user experience packed with innovative features”. The provider is excited to see its full range of games on these popular brands and looks forward to delivering fresh titles in the following months.

Tony Kjaldstrom, COO at Rootz, explained why the company chose to launch Playson’s content on its popular iGaming platforms, stating that customers on Wildz, Caxino and Wheelz always receive only the best quality products the market has to offer.

As a reminder, a player at Wildz Casino took home a whopping jackpot in the range of €4.2 million on Empire Fortune back in May 2020, enjoying the benefits of a truly great casino experience.

The platform has been impressed with the quality of games like Royal Coins: Hold and Win, The Fruit Megaways, Spirit of Egypt: Hold and Win over the past few months, making iteager about joining forces with such a well-positioned and respected slot provider.

Kjaldstom looks forward to developing a long and successful business relationship with Playson.

Expanding the Megaways Series

On the last day of September, players had a chance to see the provider’s latest addition to the popular series based on BTG’s famous mechanics, called The Fruit Megaways. As stated by the studio, this long-anticipated title will “lead fruits to the new heights” thanks to 117,649 ways to win on 6 reels and 2-7 random rows.

Source:

Playson Announces Rootz Casino Games Supply Deal, playson.com, October 5th, 2021.

“platform will help Playson enhance its reputation across Europe”

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